Brooklyn Beauties Rejoice! Getting Glam Just Got a Whole Lot Easier

New York, NY, August 18th, 2007 — Glamour girls in Brooklyn Heights no longer have to trek all the way to Manhattan for the best in beauty. "The glitter and glitz of Ricky's is coming to quaint Montague Street," heralds the NY Daily News. Ricky's new 3200 square foot beauty shop is the secret weapon for the most glamorous faces in New York. This wildly popular, celebrity-studded beauty shop was named "Best In Beauty" by Allure Magazine. The Sunday Styles section of the New York Times calls Ricky's "Duane Reade on Ecstasy." Stylephiles and A-listers are buzzing about this tony Brooklyn Heights beauty shop; a sure-fire bet for the hippest makeup in town. Ricky's always stays on the forefront of the next big thing in beauty. "The hot-pink-and-shimmery green awning and the pop music pumping inside are dead giveaways that these aren't your ordinary drugstores. The funky outlets cater to everyone from drag queens and fashionistas to neighborhood locals and tourists," raves New York Magazine.

Youthful hipsters, beauty editors, willowy starlets, socialites and the ladies who lunch set get their beauty essentials at Ricky's. It is truly "a beauty utopia," according to Harper's Bazaar. The Manhattan-based retailer stocks a massive selection of makeup-bag essentials, from lip-plumping lip-gloss to plump your precious pout to designer hair products to shimmery shadow to make your peepers pop. There is a small novelty section of Ricky's that carries gag gifts for bachelorette parties. There are ceramic flat irons to smooth your unruly mane into silky perfection, self tanner to get a faux glow like JLo, to wrinkle reducing creams that are like Botox in a bottle. The best bob? The side-swept ponytail? The gunmetal smoky eye? Ricky's beauty experts help customers create some of the most up-to-the-minute looks, years before they are "in."

Vogue calls Ricky's "a cosmetics junkie's paradise." Now, Brooklyn bred beauties can get their cosmetics fix. It is an essential shopping experience for any fashionista who lives and breathes beauty. A team of friendly, knowledgeable makeup artists is always on staff to help shoppers discover the latest makeup trends. Ricky's is the place where socialites can be seen buying Bumble and Bumble hair products next to drag queens picking out technicolor wigs and fishnets. Wondering where to find the perfect costume for Halloween? Whether you choose to be Britney Spears with a half shaved head, Tara Reid with a wardrobe malfunction, or Napoleon Dynamite, Ricky's has the right costume for you. The store transforms into a Halloween paradise for the entire month of October, a surefire bet to get the latest costume. Ricky's also has a costume shop open year-round at their Tribeca location.

Rickys NYC is THE place to go for those must-have beauty essentials you crave. This hip, hot beauty shop is constantly packed with celebs, drag queens and socialites alike. Ricky's opening definitely adds a touch of glamour to Brooklyn Heights. Ricky's stocks hard-to-find beauty items in a fun, fabulous environment that is anything but ordinary. Shoppers feel pampered and relaxed in its fun, funky and comfortable space which sets Ricky's apart from any other makeup shop in New York. It's about time Brooklyn Heights beauties have their own amazing beauty boutique. With its comprehensive selection of beauty must-haves from well-known brands, Ricky's is the premier destination for hip, trendy Brooklynites.

About Ricky's

A hip, edgy beauty shop specializing in unique fashion accessories, cosmetics and beauty supplies, Ricky's has been a vital part of New York's chic beauty scene for nearly two decades. Ricky's NYC operates 20 retail stores throughout Manhattan, East Hampton and South Beach. From trendy teens to Hollywood celebrities, Ricky's NYC has a cult-like following of beauty junkies. A one-stop shop for everything beauty, Ricky's NYC is the undisputed beauty leader and the coolest beauty shop in New York. For more info, visit www.rickysnyc.com. Ricky's new store is located at 107 Montague Street, Between Henry and Hicks Streets in Brooklyn Heights, New York. For media inquiries, contact Tommy Kim at 646.432.0102 or tommy@rickys-nyc.com.