Lancer Media, Inc. Talks Reputation Management with ComputerWorldCanada

The reason Lancer Media, Inc. began offering reputation management services is because some of its existing clients found that improper and false information was published on websites and that those websites were being listed in Google and Yahoo search results each time its client’s name was searched.

“It’s so easy today to publish information about an individual or a company online – positive or negative – and if you know what you’re doing – it can be published within 30 days,” comments Fred Palmerino, CEO of Lancer Media, Inc. Our job is to not only defend our client’s reputation by erasing that information from the search listings but we also create a proactive online brand awareness campaign that promotes company values, interests, philanthropic activities, and so forth. At the very least, we eliminate negative and especially false information from the front page of the search engine listings.

“Our reputation management service was a perfect synergistic fit with our website optimization service. With website optimization, we’ve been very successful in elevating our client’s websites to the front pages of the search engine’s organic listings for their many relevant keyphrase terms.

Conversely, reputation management services basically focus on one keyphrase term, that of the company or individuals name. In addition, instead of addressing one website property, a multi-website and multi-online property (blogs, forums, discussion groups et al) strategy is planned, developed and published to market the positive aspects of each company or individual. In essence, Lancer Media leverages its understanding of search and acts as an online marketing agent that builds brand awareness and public relations cache for its clients.

In order to leverage search, companies like Lancer Media, Inc. must understand the meaning of that term. Search is not just the act of “googling” something or someone. Search is defined as any method by which online visitors attempt to locate information. Information is defined as content. Content is defined as text, image, video, or audio and can be located on your average brochure-ware or eCommerce website, blogs, forums, discussion groups, news sites, online communities, social media sites, directories, etc. The list goes on.

Lancer Media, Inc. is successful in defending and managing online reputations because it understands how to leverage all of these social media vehicles to ethically promote companies and individuals. Kevin Bush, VP, Technology for Lancer Media explains, “We’ve gone from a website optimization company to an online public relations company in a short period of time. We simply paid attention to our client’s needs. We can respond quickly to any one of their needs: reputation management, website optimization, website development, programming, database management, or website design. We do not offer services that do not synergistically fit into our business model. Reputation management was a perfect fit.”

Unfortunately, reputation management is a service that is here to stay for a while. Until Google can discern the true information from the false, as soon as media outlets ethically report what is correct and seek to correct falsehoods, our online reputations will need to be protected.

“If you know what you’re doing, people are eternally grateful when their reputations are cleared and cleaned,” says Palmerino. “Clients rely on us like they rely on a credit report. They call each month asking how their name is appearing on the Web.”

About Lancer Media, Inc.
Lancer Media, Inc. was founded as a search engine optimization research company in 2001 and has grown today into a reliable, seasoned and expert search engine optimization (SEO), reputation defender and manager and online marketing consulting firm. Headquartered in Los Angeles, California, Lancer Media, Inc. achieves consistent high organic search engine rankings for client websites and other online properties in the major search engines including Google, Yahoo and MSN.

For further inquiries, please contact:
Fred Palmerino
President
Lancer Media, Inc.
818.995.7861
www.LancerMedia.com