Appendant Marketing Group Unleashes Recruital

Indianapolis, IN August 18, 2007 — Appendant Marketing Group, a nationally-focused recruitment marketing company based in Fishers, IN is proud to announce the release of their latest product, Recruital.

A Recruital is an easy-to-use recruitment marketing tool which offers robust solutions for both sides of the HR equation. When employed by a company, a Recruital pulls candidate responses from all corners of the internet - job boards, career sites, classifieds, etc. - and delivers them straight to one micro-site. Custom-designed and extremely engaging, this micro-site (Recruital) communicates the company's identity, message, and job opportunity while presenting the candidate with a succinct call-to-action too compelling to resist.

For the prospective candidate, a Recruital is personal, attractive, and productive. Unlike other web recruitment portals, there are no new passwords, log-ins, websites, search bars, or interfaces to navigate through in order to get to the point of action. Instead, all the information the candidate needs (and wants) to know appears in just one click. "That's why our unofficial Recruital slogan is 'conversions in a click,'" says Appendant's Senior Account Executive Angie Clowers. "It's easy for the candidate to get to the right place, so they're happy to follow through and submit their interest and info."

"For recruiters, it's simply the best way to take the work out of filling all those recurring job openings" according to VP of Creative Technologies Brandon Corbin. "Every time a candidate clicks into a Recruital's flow, the recruiter is updated at their own speed, whether it's weekly reports, daily emails, or to-the-minute SMS." Campaign maintenance is much smoother, since all responses are funneled to one central location. And, all responses are tracked, offering vital information about the marketing campaign, such as who clicked to the Recruital, from where, when, and what they did upon getting there. "That information, in turn, empowers the recruiter to know everything about their hiring campaigns — what worked, what didn't, and what to do in order to sharpen their marketing campaigns and budget accordingly. So, the return on their marketing investment is illuminated, and the option to maximize that investment comes to light."

Among companies who have already chosen to use Recruitals are St. Vincent's Hospitals, Martin Fletcher, Traveler's Insurance, and Nationwide/Titan Insurance.

Recruital (recruital.com) is part of the Appendant Marketing Group's family of innovative recruitment and marketing products — tools which enhance, enrich, and ultimately revolutionize the candidate acquisition process.

About Appendant Marketing Group

Appendant Marketing Group, which launched on June 12, is an ambitious collective of business development professionals, visionary technologists, luminary designers and inspired writers. All dedicated to empowering our clientele to achieve their ongoing recruitment and marketing goals creatively and cost-effectively, without compromising quality, message, or the end user experience.

For more information about Appendant and Recruital, please visit www.appendant.com, or contact Angie Clowers at 317.489.4557.

Contact: Angie Clowers
Office: 317.489.4557
Email: angie.clowers@appendant.com

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