MarketingExperiments’ Free Web Clinic to Address Finding Value in Invalid Tests

ATLANTIC BEACH, Fla. – August 16, 2007 – When the difference between the conversion rates of the control and the experimental treatments are so minute that test results don’t validate, many marketers might think they wasted time and resources. To challenge this thought, MarketingExperiments will host an online teleconference Wednesday August 15, 2007 at 4:00 p.m. EST to address “Landing Page Conversion: Getting Significant Improvements When You Can’t Complete Your Tests.”

“What researcher hasn’t been surprised by a Web page or offer e-mail that should have outperformed the control and ended up with poor or inconclusive results,” said Jimmy Ellis, director of Sciences at MarketingExperiments. “In our next webinar, we will use recent research to show marketers how to extract valuable information from testing that would otherwise appear useless.”

MarketingExperiments’ “Landing Page Conversion: Getting Significant Improvements When You Can’t Complete Your Tests” Web clinic is free but is limited to the first 400 registrants. Those interested in attending the free Web clinic can sign up at http://www.gotomeeting.com/register/557386944.

In addition to primary research, the MarketingExperiments Journal and free research briefings, MarketingExperiments also offers a Professional Online Certification Program that currently includes courses on the following topics; Online Testing, Paid Search Management, Landing Page Optimization, E-mail Marketing, Multi-Variable Testing and Usability Testing.

For a complete certification schedule or to enroll for one of MarketingExperiments’ certification programs please visit www.marketingexperiments.com.

About MarketingExperiments
MarketingExperiments is an online marketing research laboratory dedicated to discovering “what really works” in Internet marketing. MarketingExperiments engages in primary and secondary research and publishes results in the MarketingExperiments Journal. To conduct relevant, practical experiments, MarketingExperiments partners with clients such as the New York Times, Reuters News Service LLC, and USA Health Care. MarketingExperiments is a member of the MECLABS Group and a division of Digital Trust, Inc. For more information, please visit www.MarketingExperiments.com.