Fortitech Unveils New Premix Ideas Adding Energy and Wellness During IFT 2007

Fortitech, Inc., the world leader in custom nutrient premixes, is focusing on increased energy and weight control at IFT this year.

While weight management is an exponentially growing issue worldwide, consumers and new product developers are struggling to find great-tasting, cost effective products to satisfy hunger add energy and improve cardio. Fortitech has custom formulated several new premix samples designed to target those issues specifically. During the IFT Food Expo this year, Fortitech is offering:

• Weight-Management Popcorn – A truly unique functional application, Fortitech’s popcorn premix contains nutrients that can help with weight management for weight-conscious consumers. This specific blend contains niacin, pantothenic acid, chromium, L-carnitine, CLA, green tea extract, calcium and potassium.

• Energy-Fortified Lollipops – Packed with 16 different nutrients, these adult-targeted energy-boosting lollipops are designed for people taking long trips in the car or anyone who is looking for a long-term boost of energy. The lollipops contain elevated levels of folic acid, biotin, niacin, pantothenic acid, iodine, zinc choline and vitamins A, C, D3, E, and a complete B-vitamin complex.

• Energy-Fortified Jellybeans – Another innovative application idea are energy-boosting jellybeans for adults. With 12 vitamins and nutraceuticals, Fortitech’s jellybean premix can be used to create a powerful energy-boost in a convenient confectionery application. The energy jelly beans are loaded with vitamins B12, B6, CoQ10, pantothenic acid, niacin, folic acid, biotin, taurine, D-Glucoronolactone and D-Ribose.

This year, Fortitech, Inc. has focused its main marketing strategy on promoting premix solutions to some of the most widespread and growing health issues and topics facing us all: effective weight management, increasing energy and maintaining or improving cardio health. For all of these issues there’s a custom premix that can help make any product better for you with out any adverse taste, texture or stability-related issues.

About Fortitech Inc.

Founded in 1986, Fortitech, Inc. is the world leader in the development of custom nutrient premixes for the food, beverage and pharmaceutical industries, integrating functional ingredients from a comprehensive selection of vitamins, minerals, amino acids, nucleotides and nutraceuticals. Fortitech is ISO 9001:2000 and FPA certified and meets kosher and Halal standards. Headquartered in Schenectady, N.Y., the company has a global network of manufacturing and distribution facilities, throughout Europe, Asia Pacific, South America, Mexico and the United States (New York and California). For more information, visit fortitech.com - powered by FortiSource® - the ultimate fortification destination.

Not just premixes…Strategic Nutrition.

Contact:

Mark Fanion
Communications Manager
Fortitech, Inc. / USA
fanion.mark@fortitech.com