Blue Lotus projects Rs. 50 Crores capitalized billing by March ‘06

Mumbai, June, 2005: Blue Lotus Communications Consultancy, one of the fastest growing PR agencies in India has recently bagged new business worth over Rupees Forty Lakhs over the last month. Adding clients from diverse sectors such as Hospitality, Healthcare, Social Development & Finance, the communication agency has projected a capitalized billing of Rupees Fifty Crore, making it the youngest Indian agency to achieve this billing. Some of the significant clients in Blue Lotus’ portfolio are Trend Micro, Habitat International, Johnson & Johnson Acuvue, Mahindra Special Services Group, Bristlecone Ltd., Computer Society of India, among many others.

N. Chandramouli, CEO of the 32 month old agency elaborated on the growth and said, “Blue Lotus believes in extreme transparency and accountability with its clients and that has proven to be our biggest strength. Our fundamentals have always been rooted in commitment, values and deliverables. As someone has said, the more we change, the more we remain the same; when we were a 2 person agency, our only focus was our clients, and today, as an agency with 50 people and 5 offices nationwide, we still grow on our strength of client focus”

“Blue Lotus has grown by 200% each year since its inception and we will continue to grow at a similar rate over the next few years. By this financial year end, we expect to achieve a capitalized turnover of approximately Rupees Fifty Crores, simultaneously growing our strength to about 100 people”, Chandramouli averred.

Blue Lotus has developed proprietary process frameworks in PR that have helped it bring a sustainable differentiator in the crowded ‘communications’ market. The agency has developed 6 niche areas of expertise & a critical mass of clients in Technology, Healthsciences, Education, Associations, Social Development and Finance.

Detailing further on the PR industry’s trend Chandramouli added that it may not be far when communications & brand capital would be feature in the balance sheets of large organizations. “Human Resource is already featuring in balance sheets, can an important factor in value creation, i.e. brand & communications capital remain far”, he added

For further media information, please contact:
N. Chandramouli, Blue Lotus Communications Consultancy
Ph: +91-22-22833146/ 22048250 M: +91-9820189271 E: mouli@bluelotuspr.com