ASUS Announces New PDA Phones and Smart Phones to Mark Entering Thailand’s Niche Feature Phone Market

Bangkok (August 2007) – ASUSTeK Computer (Thailand) had announced its first models of PDA phones P525 and P535 to Thailand market in November 2006. Those models aim to grasp strong foothold in the niche feature phones segment, which continues to increase in popularity amongst Thai users.

With outstanding feature-rich functionalities developed by ASUS Research and Development team, ASUS PDA phones have been rapidly gaining popularity in Thailand PDA Phone market.

“Ever since the launching of PDA phones eight or nine months ago, ASUS PDA phones are among the company’s best-selling products in term of sale figures,” said Mr.Pornthep Watchara-amnouy, Managing Director of ASUSTeK Computer (Thailand) Co., Ltd. “This significantly marks a successful start for ASUS PDA phones to gain even stronger foothold in Thailand market.”

“We plan to catch up with this rapid growth segment by adding three new models, which are the P526 and P735 PDA phones and the M530w smart phone to go together with existing core products. Each the model possesses the unique functionalities that fit with different needs of individuals’ lifestyle,” he added.

“The P526 seamlessly integrates the utility functionalities of PDA, mobile phones, and GPS” Ms. Siranee Vuthipadadorn, Account Management Manager (Mobile Business Unit) of ASUSTeK Computer (Thailand) co., Ltd. commented on ASUS PDA phones rich features. “Mobility in mind, it is designed beautifully with 15.4 mm. thick in dimension and 130 g. in weight.”

“The P735 suits for business people on the go especially across time zones roam. It possesses the beautifully looks of the P535 smart phone integrated with add-on functionalities such as built-in front camera to support 3G features and unique metallic hairline theme design to prevent scratches from using. The latest design M530w smart phone is imbued with wireless communication, built-in Bluetooth technology, and QWERTY keypad that support world-class email for economically roaming use anywhere anytime,” she further remarked.

All the three models run on Windows Mobile 6 operating system and are now available at ASUS dealerships’ stores across the country. Prices have been set at 19,990 baht (VAT-included) for the P526; 28,900 baht (VAT-included) for the P735; and 18,900 baht (VAT-included) for the M530w smart phone.

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About ASUS
Ranks in Business Week InfoTech 100 for the 8th straight year, ASUSTeK Computer Inc. (TSE:2357) is a leading provider of 3C total solutions. Its product portfolio includes notebooks, motherboards, graphics cards, optical drives, information appliances, desktop PCs, servers, wireless solutions, mobile phones and networking devices. With strong engineering capability, ASUSTeK won 1706 awards in 2005, translating to more than 4 awards per day. The company is the perennial leader of the motherboard and graphics card industries and a top 4 maker globally for notebooks.

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Media Contacts:
ASUSTeK Computer (Thailand) Co., Ltd.:
Ms.Siranee Vuthipadadorn
Tel: +662 651-8911 Ext. 103 Fax: +662 651-8915
E-mail: siranee_v@asus.com.tw
ASUS Communications Team: Professional Media Business Co., Ltd.
Mr.Thanom Jitthammasatian and Ms.Nakhun Kaoian
Tel: 085-157-2713, 086-536-0306 Fax: 0-2559-0683
Email: thanom_j@pmb.co.th; nakhun_k@pmb.co.th