Ozone Media appointed Sony Pictures Entertainment Crackle exclusive partner for India

Bangalore, August 11, 2007: Ozone Media, India's leading Internet Advertising Network, today announced their partnership with Crackle, formerly known as Grouper, in India as part of their bouquet of online advertising solutions. Crackle is a unique streaming entertainment network dedicated to discovering, promoting and distributing emerging video creators to Indian audiences.

Crackle offers content creators unique access to career making opportunities via contests run on premium channels. For example, the best video creators will have an opportunity to release their film theatrically and work with artists from Sony Pictures Imageworks, a visual effects and animation company, via contests run on Wet Paint, Crackle’s edgy animation channel.

Crackle reaches the widest most relevant audiences by offering a multi-platform, global syndication network across Sony devices, IPTV, social networks, and viral web. Crackle offers brand building opportunities for advertising partners, and parlays its global reach into offering advertisers far reaching audiences. Advertisements will appear on each channel’s homepage, in addition to airing within the video player, creating a branded environment within the network.

Other unique features include clickable advertisements at any point in the video player and unique backgrounds for each advertiser branded channel. With Crackle, online audiences can view videos in widescreen, 16x9 format, and have continuous viewing capability while surfing through different channels on the site.

Commenting on this strategic partnership, Kiran Gopinath, Founder and CEO of Ozone Media said, “We have been striving to offer innovative solutions in the internet advertising space and this partnership with Crackle would herald a new chapter for Indian advertisers and make internet advertising a compelling option for advertisers. We call it the convergence of media as these 15-20 seconds videos seek to bridge the gap between television and internet. By partnering with Sony Pictures Entertainment’s Crackle, we have a great opportunity to integrate the world’s best video advertising solution and Ozone’s offerings and offer value-added service to advertisers.”



Speaking about the partnership, Travis Howe, Sr. VP- Digital Sales, Sony Pictures Television said, “The number of broadband internet users is steadily increasing in India, providing us an opportunity to pursue online video advertising in the region. Ozone is an ideal partner to strengthen Crackle’s presence in India. Given India’s rich film heritage, we think consumers here will have an appreciation of the level of quality videos Crackle delivers.”

About Ozone Media:

Founded in 2006, Ozone Media is India's leading Internet Advertising Network with some of the largest online publishers in India as partners. Using Ozone Media's reach, advertisers can reach out to Indian as well as global audiences (including NRIs). With state-of-the-art ad, serving technology, Ozone Media strives to maximize advertisers Return on Investment on advertising campaigns for advertisers and revenues for publishers. Ozone Media uses Atlas Ad Manager with geo targeting features which helps to target campaigns to different countries and audiences. Their clientele include marquee names like HSBC, SBI, ICICI, Yahoo!, Dell, NDTVjobs, Lenovo, Cleartrip, MIH, Timesjobs.com, SimplyMarry.com, Zapak, Makemytrip and Citibank, among others. For further details visit www.ozonemedia.co.in

About Crackle:

Crackle Inc., a Sony Pictures Entertainment Company formerly known as Grouper Networks Inc., is a streaming entertainment network dedicated to the discovery and development of pioneering video creators across a diverse range of genres. Crackle delivers programmed and customized video streams to a global audience via a multi-platform, syndication network that includes Sony devices, IPTV, leading social networks and one-click viral Web distribution. Crackle launches the most innovative creators with on-going collaboration with Sony Pictures Entertainment and other leading fame partners. For further details visit http://www.crackle.com.

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