Curious Puppy Inspires Software Company to Develop Software that Sniffs Out and Fetches Online Information For Website Publishing

PEWAUKEE, WI, July 14, 2003–BroadLook, Inc., a software development company that specializes in business productivity software, today announces the release of Content Hound, a desktop software application that publishes fresh content to websites and was inspired by the CEO's curious puppy.

"My idea to develop Content Hound was sparked one day when I brought my puppy to work. She ran around the office like a terror, sniffing everything and bringing back objects to us" states Donato Diorio, CEO of BroadLook. "While watching her sniff around and fetch things, I was also working on a website. In a flash of inspiration, I came up with the idea of creating a software program that would sniff out information on the Internet and fetch it directly to my website. That day Content Hound was born."

Content Hound allows webmasters and website content editors to automate the time-consuming process of finding, organizing and publishing fresh and highly relevant news and information to a website or electronic newsletter.

Content Hound finds, organizes, and publishes 4-types of information:

— Publish up-to-the-minute news to your website or newsletter. Content Hound searches the Internet's major news portals to find news articles that are relevant to the content of your website based on keywords you enter. Then, Content Hound organizes and publishes this news directly to your website.

— Publish your company's job openings to your website. Content Hound helps companies pull jobs from their Applicant Tracking System and publish them directly to their website.

— Sell books from your website with an affiliate account at www.Amazon.com, Content Hound searches Amazon.com to find, organize and publish books and their images to your website so you can make a sales commission for each book sold.

— Publish a list of links to other relevant websites. Providing a list of links to other relevant websites is a valuable resource to website visitors. However, compiling a list of links is time-consuming. Content Hound solves this problem by automating this process. Enter a couple of keywords and Content Hound spiders the Internet to find links to all relevant websites.

For more information about Content Hound, please visit www.contenthound.com and watch the Content Hound narrated demos, or call (262) 691-3900.


About BroadLook, Inc.
BroadLook, Inc. is a leading provider of web-based business productivity applications. BroadLook's flagship product is BroadLook 2.0, a software tool that mines the Internet to build targeted prospect lists and scans company websites to harvest employee names and contact information. BroadLook, Inc. can be reached at (262) 691-3900 or www.broadlook.com.

Media Contacts:
Contact: Peter Geisheker (920) 468-7370 pgeisheker@broadlook.com or
Donato Diorio at (262) 691-3900 ddiorio@broadlook.com

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