Non-Chocolate Candy Sales Growth Expected to Slow Slightly, Sweetening Market to $10.6 Billion by 2011

New York, August 10, 2007 — Although sales for non-chocolate candy grew by more than 7% between 2005 and 2006, the market is only expected to post a moderate 4% growth in 2007, with smaller increases ranging between 2.9% and 4.2% per year over the next four years leading to a $10.6 billion market by 2011, according to The U.S. Market for Non-Chocolate Candy, a new report from research publisher Packaged Facts.

According to the report, 2006 and 2007 gains were flavored by several factors including an increase in alternative and special channel distribution; modest increases in both pounds shipped and prices, with manufacturers passing high commodity prices onto retailers and consumers; and increased options for sugar-free and diet candy.

Packaged Facts expects the continuing trend toward “healthy” candy—including single-serve, organic, functional, and fortified candy—to play into the market’s future growth. Other factors influencing growth include the increasing buying power of kids, 89% of whom consume non-chocolate candy, and the expected population domination of the 50-69 year-old crowd, which generally lacks traditional brand loyalty but not the desire to indulge in treats, despite health concerns.

“Non-chocolate candy is still driven by indulgence and fun,” notes Tatjana Meerman, the publisher of Packaged Facts. “We expect players in the marketplace will be adept at increasing the engagement component of candy and integrating health and wellness concerns into new products for children and adults alike in the near future.”

The U.S. Market for Non-Chocolate Candy provides a comprehensive look at the market for hard and chewy candies, kids’ novelty and interactive candies, mints other than breath fresheners, fruit-flavored candies, mint-flavored candies, licorice and gummies, diet candies, and seasonal offerings. The report examines new product trends with a special chapter on organic candy, offers competitive profiles of industry leaders, and looks at consumer trends and behaviors surrounding non-chocolate candy with a special chapter on kids’ behavior and usage. The report is available from Packaged Facts by visiting: http://www.packagedfacts.com/Non-Chocolate-Candy-1466677.
It is also available at MarketResearch.com.

About Packaged Facts
Packaged Facts publishes market intelligence on a wide range of consumer industries, including consumer goods and retailing, food and beverage, and demographics. For more information visit www.PackagedFacts.com, or contact Tom Ehart at 240-747-3014, or tehart@marketresearch.com.