Synygy's Sales Performance Management Magazine (Summer Edition) Puts the Spotlight on People as the Foundation for Solutions

Chester, Pa., August 8, 2007 Synygy, Inc., a recognized authority in sales performance management, announces the release of the summer edition of Synygy Magazine.

His latest issue, available online at www.synygymagazine.com, emphasizes people as the foundation for success when redesigning underlying business processes to improve sales performance management.

Cover Story: Achieving Compensation Planning Success, Even Through Two Mergers

The cover story, “On the Fly,� by Rebecca Little, presents a case study on how Synygy experts deployed a solution for a Fortune 100 company that improved the processes and infrastructure for managing its sales compensation plans, giving the client the ability to modify its plans as frequently as needed to support strategic goals.

In his introductory letter for this issue, Synygy President and CEO Mark A. Stiffler points out that by Synygy redesigning and automating the client´s formerly rigid processes , it gained the flexibility to seamlessly go through two mergers.

“Many organizations often jump to the conclusion that their business problems could be solved if they only had better software,� he writes. “But for many business processes, the real value breakthrough occurs when an organization places people as the foundation of a solution.�

Applying Expertise and Experience to Improve Processes
Additional articles in this issue further spotlight the value of expertise and experience as a key to automating and managing processes. These include:

* “One For All,� a case study on combining compensation plans and sales teams following mergers and acquisitions and showing the value of constantly monitoring results to manage rapid change
* “20/20 Hindsight,� an extensive overview on the best practices for using historical performance data to identify trends that provide valuable benchmarks for future goals, while ensuring alignment between organizational strategy and sales force behavior
* other features including “Ask The Experts,� with answers to questions on sales compensation management, “A Closer Look� at the use of modeling to deliver expected results, and a “Best Practices� column on identifying high performance sales leaders

The summer edition and past issues of Synygy Magazine are available online at www.synygymagazine.com.

Contact:
Karen Tulis
Synygy, Inc.
610.494.3300 x7271
tulis@synygy.com