Eccentric ¡° Hirumy¡± arrived Hong Kong and the Asia Pacific

7th August 2007 Hong Kong and Seoul - ¡°Hirumy¡± with over 100 different personalities traits is now available from MOffY. De+Party and MOffY announced the cooperation to bring ¡°Hirumy¡± mobile phone worldwide.

¡°Hirumy¡± a girl of six year old, who want to become a top fashion model, keeps changing her personalities when she is in a different situation. There are always 2 characters, Good and Evil, fighting each other inside. She sometimes shows angry face and cold mind but actually she is a good friendly girl. Her looks keep changing along with her feeling and show off her characters.

¡°Hirumy¡± will be featured in mobile carriers and mobile portal from MOffY in the Asia Pacific Region in 3rd quarter. Flash Lite, J2ME game, WAP, animated Theme, Animated Ring Tone, will be available with select mobile carriers.

¡°Hirumy¡±s creator Ms Noh Yoorim said that we are excited to work with MOffY who can help to get ¡°Hirumy¡± exposure to the Asian market and reach her fans with a distinct character.

¡°The distinct character of Hirumy is unmatched with other cutie image in the market. Through ¡°Hirumy¡± is new, but she shall has it fans through out the region along with the wireless arena¡±, said by Alan who is the General Manager of MOffY.

¡°Hirumy¡± will be available in Hong Kong, Macao, China, Taiwan, Malaysia and Singapore selected mobile carriers in the first stage.

For cooperation with MOffY, please kindly one of the following contact point:

Hong Kong and South East Asia
Ms. Emily Zhang emily@moffy.com
+852 8340 4655

Taiwan
Ms. Mon Deng, mon@moffy.com
+886 2 2731 7585

China - Shanghai
Ms. Hellen Zhang hellen@moffy.com
+86 137 0175 7041

China - Beijing
Ms. You Li youli@moffy.com
+86 10 8407 4085

Others Markets
Ms. Rose Ho rose@moffy.com


About De + Party

De+Party was founded in 2004 and started business with character development and stationery brand.
We have several characters such as Hirumy, Uribury, Wanna be real etc.
We've put out characters into stationery and web cartoon in Korea and our target group is from teen to mid-20s female.
We've started a serial web cartoon service for 'Wanna be real' and 'Hirumy's Diary' at our website ' www.de-party.com'.

Ms. Noh, Yoorim (President)
tel - 82 2 481 8159
fax - 82 2 3427 8801
vdlove@hanmail.net
134-830 #202, 312-215, Gangdong-Gu
Myungil-1Dong, Seoul, Korea


About MOffY Limited
MOffY incorporated in Hong Kong has been in mobile contents development, distribution, publishing and consultation since 1999. Currently, MOffY with its content management system holds over 2000 games and application titles. Along with different types of mobile games, WAP, i-mode and applications are featured with famous characters like Hello Kitty, movie titles, and celebrities. MOffY is actively involved in mobile contents business, licensing and consulting. MOffY branded services channels are available in China, Hong Kong, Macao, Taiwan, Singapore, Malaysia, Thailand, Vietnam, and Lao.

http://corp.moffy.com
marketing@Moffy.com