Ridata Yego USB Hub Drive Now Available at WalMart.com and CompUSA.com

Diamond Bar, Calif. - August 8, 2007—Advanced Media, Inc., manufacturer and marketer of the popular RIDATA brand of recordable CD and DVD media, electronic storage products, and digital media accessories, is pleased to announce its RIDATA Yego Drive is now available at retailing giant WalMart.com and at the popular CompUSA.com. The uniquely designed hub drive allows users to securely store data and add on more USB powered devices.

"Advanced Media once again leads the way in providing innovative solutions for digital storage," remarked Harvey Liu, Advanced Media president. "RIDATA USB Hub Drives are uniquely designed to allow easy connection of additional USB devices. Users now have access to a virtually endless stream of data, photos, or music without running out of USB ports or continually changing devices. Additionally, units may be linked together for even greater USB connectivity and to add storage capacity."

A key concern with any flash storage device is security. To assure privacy and protection, the Yego Drive features advanced partition and security functions that make it possible for users to create password-protected sectors for the storage of personal or highly confidential material. A tie-style LED indicator shows usage status, assuring there is never any doubt as to which port is currently in use.

Offering true plug-and-play convenience, no external power or battery is needed, as the USB port on any compatible desktop or laptop computer powers the Yego Drive. A power-saving mode reduces power consumption. The new RIDATA products are compliant with USB 2.0 with a full-speed transfer rate of up to 480Mbps. The drive is also backward compatible with USB 1.1.

The Yego Drive works with the following operating systems: Windows(R) 98SE/ME/2000/XP; Linux(tm) Kernel 2.4 or later and Mac(tm) OS8.6 or later. Users for Windows(r) 98/98SE may download required drivers from www.ritekusa.com. All are EMC compliant meeting CE, FCC, VCCI, C-TICK, and BSMI regulations.

The RIDATA USB Yego Drives are now also available at WalMart.com and CompUSA.com from 2GB to 4GB capacities, weighing less than 10 ounces and come with a two-year warranty. As with all RIDATA products, they are competitively street priced.

About Advanced Media (RITEK USA)
Advanced Media, Inc. is a subsidiary of RITEK Corporation, the world's largest optical media manufacturer. Advanced Media is the sole North and South American marketer and distributor of the RIDATA brand of recordable CD/DVD media and other types of electronic storage media.

The RIDATA brand currently includes: Blu-Ray DVD, HD DVD series, DL DVD-R/+R, DVD-R/RW, DVD+R/RW, CD-R/RW, flash memory cards, USB EZ(tm) Drives, and digital media accessories. Since its formation in 2001, Advanced Media
has experienced phenomenal annual growth and is already a leading marketer of electronic storage products in the American market.

RITEK for years has been defining and redefining the optical storage market. Around the world, its name is synonymous with innovation, quality, and unparalleled consistency. Its ISO 14001, ISO 9001, ISO 9002, OHSAS 18001, and Green mark certification from the EPA prove RITEK's commitment to quality control.

Advanced Media is headquartered in Diamond Bar, California. For further
information, call (909) 861-2269 or e-mail: info@ritekusa.com. The Advanced Media web site is located at ritekusa.com.


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Contact:
Carol Warren
Antarra Communications
(714) 891-3660
cwarren@antarra.com

(c) 2007 Advanced Media, Inc. All rights reserved. Specifications are subject to change without notice. All other trademarks are the property of their respective companies.