YnFx Report: Alok Industries signs Merchandise Licensing Agreement with AISLE 5 LLC, New York

Mumbai, Aug 8: Alok Industries Ltd, today announced the signing of an exclusive license agreement with New York headquartered AISLE 5, LLC (AISLE 5) for its portfolio of lifestyle brands, “aworld” and “Cotton + Clay”.
Alok has entered into a multi-year license to manufacture and distribute Bathing, Sleeping, Dining and Home Décor textile products specifically: sheets, pillow cases, blankets, duvets, robes, bathmats, towels, table linens, decorative pillows through supermarket retail stores in the United States and Canada.
Alok Jiwrajka, Head-Home Textiles of Alok stated, “We are pleased to partner with AISLE 5, an innovative brand management company, to grow our home textile products business in the North American market. This is a very unique opportunity for Alok to participate in the establishment of a new and large under-served channel of distribution for our products.”

David Fergusson, CEO of AISLE 5, said, “Alok is exceptionally well suited to deliver home textile products of quality and value for the AISLE 5 brands. Their expertise in fabric development and experience in designing and producing “best in class” products for leading US retailers and brand owners made them an obvious choice as our exclusive home textile product licensee and supplier partner.”

About Alok Industries Inc. (BSE Code: 521070) (NSE Code: ALOKTEXT) (Reuters Code: ALOK.BO) (Bloomberg Code: ALOK@IN)
Established in 1986, Alok Industries Ltd. is amongst the fastest growing vertically integrated textiles solution providers in India. A diversified manufacturer of world-class home textiles, apparel fabrics, garments and polyester yarns, Alok will soon have annual capacities for 30000 tons of cotton yarn, 82.50 mn meters of sheeting fabric and 6700 tons of terry towels for its home textiles business, 105.00 mn meters of apparel width woven fabrics, 67200 tons of knitted fabrics and 22 million pieces of garments. The Company also has a strong presence in polyester with its annual capacity to shortly reach 125000 tons of polyester textured yarn supplanted by 182500 tons of POY / Chips through the continuous polymerization route. The company has a blue chip international customer base comprising of world renowned retailers, importers and brands.

About AISLE 5, LLC
AISLE 5 manages, markets and licenses proprietary consumer “Lifestyle” product and service brands exclusively for leading supermarket retailers. Headquartered in New York, AISLE 5 licenses its brand portfolio of apparel, home goods and sport/recreation brands to leading category licensees.
For further information contact:
Adfactors PR, Mumbai
Sabita Rajendran / Preeti Saraf
09833801825 / 098701 13541
Tel: 91-22-22813565
Fax: 91-22-22813569
Email: Preeti.saraf@adfactorspr.com / sabita.rajendran@adfactorspr.com

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