SANJEEV KAPOOR’S CHOICEST RECIPES NOW ON HUTCH PHONES

Mumbai, August 5, 2007: Hutch, one of India’s leading telecom service providers, along with Mobifusion, a global publisher of mobile applications and technology, today introduced “Any Time Temptations” a downloadable recipe book, authored by India's most recognized chef Sanjeev Kapoor. This recipe book will be available exclusively to Hutch subscribers.

The downloadable book will provide all Hutch subscribers easy access to exciting recipes. With some of the most coveted recipes listed in this book, fine dining could not be more accessible.

Sanjeev Kapoor, celebrated chef and author of “Any Time Temptations” said, “I am excited that my work will now be available on the third screen – the cell phone, which means more people across the country can access and make the most of them,”

Each recipe is laid out in typical Sanjeev Kapoor style - step-by-step and in simple language.

Harit Nagpal, Director – Marketing and New Business, Hutch, said, “The increasing significance of mobile content and innovation has made the mobile phone more useful than ever before. Sanjeev Kapoor’s Any Time Temptations on Hutch phones will now be an extremely convenient and easy way to cook up a storm.”

Prashant Gupta, Managing Director of Mobifusion’s India center said, “The mobile content business is booming and hence there is a lot of scope for innovation. The content of “Any Time Temptations” is being introduced keeping in mind the increasing customer demand for convenience as well as quality.”

Hutch subscribers can avail this service from August 2, 2007.

About Mobifusion
A pioneer in the emerging world of mobile media, Mobifusion provides cellular operators and carriers, publishers and content providers with a rich new channel for customer acquisition and loyalty, and service upsells. Mobifusion products are sold through wireless carriers and online retailers worldwide. For more information, visit www.mobifusion.com.