Spectrum and Clear Channel agree street media agreement
August 04, 2007 (PRLEAP.COM) Business News
Spectrum Interactive plc (LSE: SIN) is delighted to announce that it has concluded a long-term deal with the market leading outdoor advertising company Clear Channel Outdoor UK. Under the terms of the agreement Clear Channel has acquired the exclusive rights to sell media on Spectrum’s public phone box estate, most of which is positioned in city centre locations with the concentration of sites within the M25. Clear Channel will inherit the current media business and will market the sites under the “Clear Channel Connect” brand throughout the UK.
Commenting on the deal, Mark Lewarne, Chief Executive of Spectrum said, “We are exceptionally pleased to have concluded this agreement with Clear Channel who are a world class company and a clear market leader in outdoor advertising. We have worked very hard to establish a solid media business over the last few years and believe now is the right time to partner with Clear Channel who are experts in this field and are therefore ideally placed to exploit the value of the estate. Moreover, this is a deal that provides a significant boost to the long term commercial viability of our public phone box estate.”
About Spectrum Interactive plc
Spectrum provides internet desks, WiFi hotspots, payphones and other related services to customers across the UK & Germany. The company is a market leader in the provision of public internet desks in the UK with a total of 1,960 units in service (many of these in the majority of UK’s busiest airports including all of BAA) and with the recently announced agreement with Travelodge Hotels Spectrum will soon operate WiFi services in over 600 hotels. Spectrum also owns and manages around 8,000 payphones, making it the second largest operator of payphones in both countries.
Spectrum's customers are spread across a wide range of market sectors encompassing locations as diverse as airports, military camps, universities, hotels, hospitals and other key travel locations, and its millions of regular end users benefit from a high quality, affordable and reliable service.