Private Client Briefing Gives Law, Accounting, Consulting Firms Edge over Competitors

Successful professional service firms realize they must go the extra mile if they hope to capture and retain valued clients. Barks Communications now gives those firms another advantage in the ongoing fight for client loyalty—the Private Client Briefing on effective communications skills.

“One of the biggest questions law, accounting, consulting, and other professional service firms confront on an everyday basis is, ‘how can I bind my prized clients more tightly to my firm?’” company President Ed Barks said.

“The Private Client Briefing allows firms to provide extra value that their competitors cannot hope to match,” he continued. The enlightening yet fun experience “delivers real world advice clients can use in their businesses the moment they walk out of the room.”

Barks says the service is also a great enticement for prospective clients: “Just think how much this separates firms we work with from the run-of-the-mill lawyers, accountants, and consultants who would never dream of offering something this creative.”

Private Client Briefing topics can include:
** The Three Keys to Great Presentations™. The easy to grasp system puts clients on the road to public speaking success.
** Mini-Media Training. A crisp review of what it takes to shape a magnetic message and deliver it with punch when dealing with reporters.
** Sounding Board. Clients drive the agenda in this lively Q&A session with Ed.
** Public Policy Success Equals Business Success. Show clients how to advance public policy goals when appealing to lawmakers and regulators.
** A Conversation with Ed. Showcase the managing partner when he or she interviews Barks about communications topics of import to clients.

The Private Client Briefing can take place at a firm’s office or at any other prestigious location. As Barks explains, “We can hold the event anywhere—from your conference room to your country club or a nearby hotel or conference center. If you want to rent Radio City Music Hall and invite 6000 of your closest clients, that’s fine, too.”

Ed Barks personally leads each exclusive session and will autograph resources from the Barks Learning Network for every client. “These lifelong learning resources keep professional service firms constantly top of mind with clients, reinforcing the fact that you care about their success,” he noted. The firms also gain access to special purchasing power discounts. The Barks Learning Network includes these publications authored by Ed Barks:
** The book, The Truth About Public Speaking: The Three Keys to Great Presentations
** The media relations guide, Face the Press with Confidence: The Media Interview Companion
** The witness preparation guide, Winning at the Witness Table: 60 Tips to Terrific Testimony

Ed Barks, author of The Truth About Public Speaking: The Three Keys to Great Presentations, is a media and public speaking consultant, author, and lecturer who teaches business and association leaders how to deliver dynamic, message-packed presentations and how to work with the media. He has served as President of Barks Communications since its inception in 1997, guiding more than 3100 business leaders, association executives, non-profit leaders, physicians, athletes, government officials, entertainers, and public relations staff toward a sharper message and enhanced communications skills.

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