Toot! Toot!*: HOW "Future of Design" issue features Jeff Fisher

Jeff Fisher, the Engineer of Creative Identity for the Portland-based design firm Jeff Fisher LogoMotives, is featured in an article in "The Future of Design" issue of HOW Magazine. The piece, "Plotting your course," written by creative industry writer Julie Sims, appears in the August 2007 issue of the publication.

In the article, industry experts give advice to designers for getting their professional life on track and steering it in the direction of desired results. Fisher is cited from the perspective of author of "The Savvy Designer's Guide to Success: Ideas and tactics for a killer career." Others quoted in the feature include creative consultant and author Lee Silber; Tod Martin, owner of the firm Unboundary; and Jim Krause, principal of Jim Krause Design and author of numerous design books.

HOW Magazine provides graphic-design professionals with essential business information, covers new technology and processes, profiles renowned and up-and-coming designers, details noteworthy projects, and provides creative inspiration. Fisher has been a member of the publication's Editorial Advisory Board since 2004.

Jeff Fisher has received nearly 575 regional, national and international graphic design awards for his logo and corporate identity efforts. His work is featured in nearly 100 books on the design of logos, the business of graphic design, and small business marketing.

Fisher is a member of the HOW Design Conference Advisory Council and the UCDA Designer Magazine Editorial Advisory Board. His first book, "The Savvy Designer’s Guide to Success," was released by HOW Design Books in late 2004. His new volume, "Identity Crisis!: 50 redesigns that transformed stale identities into successful brands," will be on bookshelves in the fall of 2007.

(* If I don’t "toot!" my own horn, no one else will.)