Punch Launches US Advertising Superbrand Adify in UK Punch Appointed Ahead of Top 10 Agency

Adify Corporation, a pioneering advertising infrastructure company, has appointed Punch Communications to launch the brand in the UK to marketing, advertising and publishing audiences, as the initial phase of a pan-European roll-out.

Adify, which is backed by brands such as GE Media, Communications and Entertainment (a unit of GE Commercial Finance), NBC Universal, Inc. and Time Warner Investments, enables any entrepreneur or enterprise to build vertical advertising networks of quality online publishers. Punch is announcing the first UK publishing partner as The Guardian, which joins Adify’s existing global partners, such as Time Warner, The Washington Post Company, Reed Business Information and NBC Universal.

Punch has been commissioned to convey a number of partnerships with heavyweight publishers - such as The Guardian - to the media, whilst also creating a series of round table meetings with digital advertising agencies, amongst other activities to raise the brand’s profile amongst target audiences within the UK. Punch won the account ahead of a Top 10 London PR agency as the result of an existing client referral.

Punch will initially work to convey Adify’s partnership with The Guardian, launching a number of vertical advertising networks in key content areas such as Travel and Environment. The network will be composed of small to medium sized publishers who offer high quality content in valuable areas, content which will then be aggregated to build scalable and targetable advertising and sponsorship opportunities for advertisers.

Robert Proctor, Head of Bus Dev Adify Europe, commented:
“Having considered a number of options, we feel that Punch Communications is by the far the best candidate to take our service beyond the US and help Adify launch in the UK as the first stage of a pan-European roll-out. Punch offers us a personal and unique service that was matched by no other agency. We are extremely pleased with the initial few weeks of the campaign and are looking forward to a strong, ongoing relationship.”

Pete Goold, MD of Punch Communications, added:
“Working with an up & coming advertising superbrand such as Adify is a terrific opportunity for Punch, which we immediately recognised when the business was referred to us via an existing client. With high profile global media partners and a leading edge service, we are extremely confident that Punch will swiftly facilitate Adify becoming as ubiquitous in the UK online advertising industry as it is in the US.”

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About Adify Corporation:

Adify Corporation is a pioneering advertising infrastructure company which enables anyone to build vertical advertising networks to create niche online communities for their advertising partners to target. Moreover Adify provides the online advertising community the safety of a branded advertising network yet with the control of a one-stop, direct buy.

Adify delivers a unique mix of technology, expertise and key business services – from strategy to sales training – that expedite time to market for new, brand-driven, vertical advertising networks.
Entrepreneurs and global media partners such as The Guardian, Time Warner, The Washington Post Company, Reed Business Information, NBC Universal, MediaNews Group, RP Online, and Comcast Corporation are using Adify's solutions to extend their brands, increase their reach and grow their revenue.

Adify's management team has over 40 years of combined online media and enterprise technology experience from industry leading companies, such as Excite, eBay, Ziff Davis, ValueClick and Firefly Network. Adify was founded by the team that created Flycast Communications – the first successful direct-response online advertising solution.

For further information, please visit www.adify.com or www.punchcomms.com