GEL Signs Golf Guru and Putting Expert to Design Signature Line

Morristown, NJ, July 2007 - Groove Equipment Ltd., (GEL) is proud to announce the signing of Dr. Paul Hurrion, golf guru and putting coach of British Open champion Padraig Harrington, to design an exclusive line of putters for GEL set to debut at the 2008 PGA Show.

A leading international biomechanist in several sports at Quintic Ltd., the Paul Hurrion Signature line will reflect Paul’s many years of experience working in the game of golf.

His expertise has led him to work with top pros such as David Howell, Lee Westwood, Philip Archer and he was personally thanked by Harrington during his Open Championship acceptance speech.

Paul’s first foray into club design came when he co-designed the Torpedo putter shaft which Harrington was using when he won the Irish Open in May of this year.

“For me personally, it is extremely exciting to be designing my own range of putters under the GEL umbrella, especially since GEL putters are not only technologically innovative but also look modern, colourful and striking,” commented Dr. Hurrion.

GEL is planning to launch the Paul Hurrion Signature line at the PGA Merchandise Show in Orlando in January 2008, one year after GEL introduced its innovative line of grooved putters.

Under the agreement, Quintic, an independent equipment testing consultancy, will become a technology partner to GEL Golf. Quintic will undertake extensive biomechanical testing on GEL’s current offering of six models to make sure that the new brand is maximizing the use of its unique groove technology, which incorporates horizontal aluminum grooves in the design of each individual putter.

“We have 100% confidence in Groove Technology improving the desired topspin roll of a putt and we have brought Quintic on as a partner to make sure that we are maximizing the potential of our innovative technology,” said managing director of GEL, Alec Pettigrew.

Pettigrew continued, “The extensive biomechanical testing by Quintic has already proven GEL Putters outperform a number of top putter brands such as PING and Titleist and with Quintic on board, we will be looking to maintain our position at the cutting edge of Groove Technology and to continually upgrade the performance of the GEL Putters.”

“Quintic is delighted to become a Technology Partner to GEL Golf and we look forward to further developing the Groove Technology used in GEL putters,” added Dr Hurrion.

GEL also made its professional tournament debut at the 136th Open Championship as Australia’s David Gleeson used a GEL putter.

GEL’s product line spans decades of putter design with everything from traditional blade style putters to cutting-edge designs. They feature an aluminium putter face insert which is softer and more responsive than the stainless steel face inserts of other groove putters. Several models are available in ladies and left handed, and each GEL putter comes standard with a specially designed WINN grip. The MSRP for all GEL models in the United States is $165.

GEL used advice from touring professionals when developing its putters and is now looking to encourage them to begin using the GEL Putters on Tour. Both men’s and ladies Majors have already been won by users of groove-faced putters including the 2001 US Open which was won by South African Retief Goosen.

Notes to Editors:
Founded in 1997, Quintic Consultancy Limited specializes in Premier Sports Video Analysis Software, Sports Biomechanics & Performance Analysis Consultancy. It is through its extensive consultancy work and constant liaison in the fields of elite sport, physiotherapy, podiatry and education that its three levels of premier sports video analysis software systems have evolved. It is this unique contact that allows them to produce easy to use, market leading software systems that specialize in 2D Biomechanical Analysis.
Dr Paul Hurrion is a leading international Biomechanist in many sports which gives him a unique understanding of human movement. His specialism in golf has been acknowledged with membership of the Advisory Board for Biomechanics at the Titleist Performance Institute (TPI) in San Diego. Multi high-speed camera analysis utilizing the latest Quintic Biomechanics software synchronized with an RSscan Pressure Plate is used to analyze, explain and demonstrate human movement. The resultant putting action is examined in the utmost detail. His advice has helped many Tour Professionals and Teaching Professionals to understand and modify their 'putting' action to the benefit of their own scores and / or their teaching abilities. Quintic have their own state of the art putting laboratory & outdoor putting green.
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