Nowell Upham joins The Marketing Arm as Executive Vice President

DALLAS – Nowell Upham has joined The Marketing Arm as an executive vice president. In his new role, Upham will work to integrate, leverage, support and further develop The Marketing Arm’s promotional resources.

Upham had been managing partner/integration director at DDB/TracyLocke (Dallas), where he’d worked since 1991, and maintains ties.

“When it comes to developing and executing high-level integrated marketing programs for blue-chip clients, Nowell is really in a select class of professionals,” said Dan Belmont, Chief Marketing Officer of The Marketing Arm. “He has a record of creating campaigns that move the needle for clients.”

Prior to joining DDB/TracyLocke, Upham worked in brand management at Frito Lay.

“I’m excited to be part of such a unique culture of passionate professionals, and at a place with such breadth and depth of related expertise,” said Upham, a New England native. “It’s my job to lead us in the development of unique and engaging brand experiences for our clients. In doing so, I’ll be tapping The Marketing Arm’s resident expertise in sports, cause, event, entertainment and interactive marketing.”

About The Marketing Arm

Founded in 1993 by Ray Clark, The Marketing Arm (www.themarketingarm.com) is an engagement marketing agency comprised of industry-leading strategists who collectively deliver integrated expertise across relevant consumer passion-points.

A member of Omnicom Group, The Marketing Arm employs more than 1200 people with offices in New York, San Francisco, Los Angeles, London, Beijing, Chicago, Dallas, Charlotte, Darien (Conn.), and Bentonville (Ark.).