Depot ties up exclusively with Small World Creation, UK for children’s interactive books

Three different series have been launched currently including – ‘Hidey Holes’, ‘Touch & Guess’ and ‘Fun for toddlers box set’. These books facilitate interactive learning for children between the ages of 1 to 3 years. The prices of these books range from Rs.125 to Rs.199.

Said Preeti Vyas, Business Head, Depot, “The books are designed to stimulate creativity, enhance knowledge, improve communication, expand vocabulary and develop natural talent.” She added, “We believe that there is huge potential in this category and are all set to create new benchmarks for the industry in this segment. Also for the first time the books of this quality are available in India, at such affordable prices. And up until now, because of exorbitant prices, Indian toddlers have had limited access to these sort of books. Now with depot entering this segment its intimated stamp of “freedom and access” will ensure that continuous stimulation & fun is available to kids across the country.”

‘Hidey Holes’ presents interactivity through various ‘lift-the flaps’ that little ones can open to discover different animals, pictures and surprises hiding beneath. ‘Touch & Guess’ introduces kids to discovering the sense of touch. Each page features fun fabric patches that kids can touch and feel. ‘Fun for Toddlers’ introduces infants to basic concepts with sturdy books that can wear the rough use of young inquisitive hands and teeth. The books are educational, interactive, entertaining, rewarding and user friendly. These books are published only by Depot in India and will be available only at Depot stores across India.

Says Donna Webber, Director, Small World UK, “The partnership with Depot is the first of this nature we have established in India and we hope to build on this and forge a long and successful relationship together. We are very enthusiastic about being part of the development and expansion plans that the Depot have for it’s children’s books”

At Depot, customers can find an extensive range of books, music, and gifts galore. It has books across various subjects (fiction, general reference, management and kids), music CDs and cassettes spanning all genres (Rock, Pop, Hindi, Indipop and many more), home video (VCD and DVD) and multimedia (CD-ROMs). It also has an attractive range of gifts (candles, mugs, photo-frames, theme packs) toys and stationery (office, children’s and fancy stationery). It is characterised by an informal display of products, affordable pricing, local flavour, youthful, lively and interactive retail experience.

About small world creation
small world creations ltd creates novelty children’s books for the 0-5 years age range, which it sell to publishers, book clubs, direct sale and wholesale outlets worldwide. Since its formation in 1997, the company has become a significant and valued presence in the international co-edition market with publishing partners in nearly forty countries. With many years’ experience supplying quality books to publishers, the company has the creativity, service offer and knowledge to meet the most demanding requirements, from initial concept through to delivery of printed books to the client’s warehouse. small world creations ltd. offers a full range of services, from product conception, through sourcing artwork and text, to print management. Each year brings an exciting new range of innovative, educational and fun pre-school children’s books from small world creations ltd. The Company exhibits at the Frankfurt, Bologna, London and BookExpo book fairs and visit many other international trade fairs throughout the year.

For Further information please visit: http://www.smallworldcreations.co.uk

About Future Group

Future Group is positioned to cater to the entire Indian consumption space. It operates through six verticals: Future Retail (encompassing all lines of retail business), Future Capital (financial products and services), Future Brands (all brands owned or managed by group companies), Future Space (management of retail real estate), Future Logistics (management of supply chain and distribution) and Future Media (development and management of retail media spaces).

The group's flagship enterprise, Pantaloon Retail, is India's leading retail company with presence in food, fashion and footwear, home solutions and consumer electronics, books and music, health, wellness and beauty, general merchandise, communication products, E-tailing and leisure and entertainment.

Future Group's vision is to, “deliver Everything, Everywhere, Every time to Every Indian Consumer in the most profitable manner.” One of the core values at Future Group is, ‘Indianness' and its corporate credo is – Rewrite Rules, Retain Values.