SeniorCareMarketer.com to Benefit Companies That Market to Older Americans

Capitola, Calif. - July 26, 2007 - Fisher Vista, LLC, the marketing and information services firm that owns the successful HRmarketer.com, has announced plans to release a similar product aimed at the rapidly growing senior care industry and named SeniorCareMarketer.com. The service will be released in the first quarter of 2008.

The new site is a direct response to the expanding elder care industry. Seniors represent the fastest-growing age group in the United States, and projections call for the age 75-and older population to increase 70 percent by 2025. As the Baby Boomer generation enters its senior years, an estimated 70 million Americans will be over the age of 65 by the year 2030 – equal to one out of every five Americans.

SeniorCareMarketer.com will offer the senior care industry the same marketing benefits and services that its sister product, HRmarketer.com, offers the human resource industry: the ability to generate publicity, website traffic, sales leads and improved search engine rankings. HRmarketer.com, launched in 2002, is the largest marketing and public relations firm in the human resource marketplace.

Like HRmarketer.com, SeniorCareMarketer.com will combine databases of marketing and public relations opportunities with press release distribution, campaign management, and social networking services. A full range of Internet marketing PR and SEO services will also be available to customers.

"From home care services and medical products to housing options like assisted living, the demand for products and services relating to the care of older Americans is growing exponentially — SeniorCareMarketer fills a growing need for marketers of these services," explains Mark Willaman, founder of Fisher Vista, LLC. "I'm excited about the launch of this service that will save time for marketers and help them build visibility, drive web site traffic and generate sales leads."

The diverse senior care market comprises many buyers and purchasing influencers of products and services relating to the care of older adults, including hospitals, doctors, nurses, case managers, home care agencies, residential facilities, physical therapists financial planners – and even the seniors themselves. All are typically involved in the care of an older adult, and marketers of these products and services want to influence these potential buyers.

SeniorCareMarketer.com will help companies do just that by helping marketers tap into the flow of media information that comes from these diverse media outlets, conferences, associations and more.

Individuals interested in learning more about SeniorCareMarketer.com may visit www.SeniorCareMarketer.com.

About Fisher Vista, LLC
Fisher Vista, LLC (http://www.fishervista.com) is a marketing and information services firm focusing on the senior care and human capital industries. The company's flagship product is HRmarketer.com the No. 1 online marketing and PR service in the human resources industry, and Senior Care Marketer (www.SeniorCareMarketer.com). Both help service providers get noticed and get sales leads through increased publicity, website traffic and improved search engine rankings.

Contact:
Elrond Lawrence
elawrence (at) fishervista (dot) com
831-685-9700

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