No Haggles launches US Internet Marketing Campaign
July 26, 2007 (PRLEAP.COM) Lifestyle News
No Haggles a US company that has been internationally recognized by the world acclaimed European Trend Spotting website springwise.com launched an Internet marketing campaign this morning. No Haggles is a new car buying service that promises to save customers time and money by negotiating all of the details of the sale on their behalf. Started by former car dealership managers, No Haggles locates vehicles nationwide with dealerships in a customer's area while negotiating what the consumer needs whether it is: price, financing, warranty and trade-in allowance, for only a small fee.
According to a recent Gallup Poll (December 14, 2006 – Honesty and Ethics in business) 93% of Americans dislike the car buying process.
While certain dealers have long offered no-haggle pricing, No Haggles is unique in that it's not affiliated with any particular brand or seller. Customers can use the service to negotiate sales on any make or model. No Haggles currently serves customers throughout the United States. In fact, the company is already running a test market program with one of the largest U.S. auto insurance companies to further serve its customers.
No Haggles engaged Bennett Kuhn Varner, INC. (BKV), the largest full-service direct response agency in the Southeast, BKV employs a staff of 100+ experts in creative, account service, media, interactive, production and database services, to handle all internet marketing. BKV has created many successful national direct response campaigns utilizing DRTV, interactive, print advertising, direct mail and radio with clients such as The Home Depot, AT&T, Six Flags and Equifax.
BKV has designed four landing pages and bid on 3,000 key words in seven categories. The marketing program is being run exclusively through the Internet search engine Google.
Google is a public and profitable company focused on search services. Google is widely recognized as the "world's best search engine" because it is fast, accurate and easy to use. Google is the #1 search engine in the United States.
The marketing campaign is focusing on consumers that are currently in the market to purchase a new or late model used vehicle.