Introducing True Blue Coffee Roasters Organic Fair Trade Nicaraguan SHG Coffee

Old Fields, WV — Committed to supporting environmentally friendly coffee farms and raising awareness about the importance of Fair Trade, True Blue Coffee Roasters is featuring an Organic Fair Trade Nicaraguan SHG as their “Coffee of the Month” for August. SHG, which stands for Strictly High Grown, is grown at altitudes of 3,000 to 4,000 feet. “At these altitudes, the coffee matures more slowly and you don’t get the acidic bite reminiscent of lower altitude Central American coffees”, Linda Keller, co-owner of True Blue Coffee Roasters explained.

“Most SHG coffees are shade grown”, Ms. Keller continued. “Shade grown coffees are beneficial for wildlife, especially tropical birds, who use the tree tops for nesting. These qualities are important to us, as we strive to promote social and environmental responsibility.”

After years of being ravaged by civil wars and hurricanes, Nicaragua is once again producing high quality coffees. For quite a few years, the coffee production in Nicaragua suffered a serious decline in production. Through Fair Trade practices, the region is once again producing a sustainable coffee crop, and introducing some fantastic coffees to the world market.

Nicaraguan SHG coffee is exquisite in its own style. It possesses a restrained acidity coupled with a round, full, bouillonesque body. With a variety of fruity undertones, Organic Fair Trade Nicaraguan SHG coffee is a proven winner sure to please the most demanding of palates.


About True Blue Coffee Roasters
True Blue Coffee Roasters, located high in the mountains of Eastern West Virginia, expertly roasts the freshest Organic Fair Trade gourmet coffees-which were made available to the public in July 2006. Exceedingly passionate and consistent with their super-premium line of gourmet coffees, True Blue Coffee Roasters will settle for nothing short of perfection. For their customers, this guarantees a memorable gourmet coffee experience every time. For more information, please visit their website at http://www.trueblueroasters.com

Media who wish to obtain a True Blue Coffee Roasters Media Kit and/or request interviews with Richard Smith and Robert Luzader should contact (304)538-7008 or info@trueblueroasters.com