Earth Friendly Products Named 2007 Avalon Communications Best “In the Green” Product

Winnetka, IL – July 21, 2007 – Earth Friendly Products, a leader in the development and production of environmentally friendly cleaning supplies for household and commercial use, today announced that they have been chosen as one of the 2007 “Best in the Green” products by Avalon Communications.

“We are honored to have been recognized by Avalon as one of this year’s ‘Best in the Green’ products,” said Kelly Vlahakis-Hanks, Earth Friendly Products’ Director of Public Relations. “This recognition is a reflection of our commitment to provide high quality cleaning products that are absolutely safe for your family, your pets and the environment. Many of our customers suffer from allergies or sensitivities, and we have made it a top priority to develop irritant-free, earth-friendly cleaning products that provide the highest level of cleanliness at the most attractive price point.”

Avalon’s 2007 “Best in the Green” product search recognizes extraordinary natural and organic products for their superior quality and focus on upholding social and environmental responsibility. Earth Friendly Products was chosen based on their philosophy to provide cutting-edge, earth-friendly cleaners that are created from pure, plant-based ingredients and essential oils. Earth Friendly Products were found to be pH neutral, biodegradable, and free of formaldehyde and all non-ionic (petrochemically-based) ingredients that are often found in similar, competing products. Additionally, the family-owned Company was recognized for its focus on manufacturing within the United States in order to maintain strict quality control standards, contain product costs and provide jobs locally.

Earth Friendly Products award-winning product line which can be purchased online at www.ecos.com or from a wide-range of national retailers, includes the best-selling Dishmate, a powerful liquid hand dish washing product that is carefully blended from coconut oil-based surfactants, salt, and 100% pure essential oils like Almond, Cherry, Pear, Lavender, Grapefruit, or Apricot and is mild on sensitive skin. Other best-selling Earth Friendly products include the Ecos Laundry Detergent and Wave Automatic Dishwashing Liquid. Additionally, Earth Friendly Products never tests on animals or uses animal ingredients in their products and was the2007 recipient of PETA’s Proggy Award.

“Earth Friendly Products’ commitment to providing the most natural pet, household and industrial cleaning products made them a perfect fit for Avalon’s annual “Best in the Green” product search,” said Kristyn Hutzell, Managing Director of Avalon Communications. “We are pleased to recognize them as one of this year’s recipients of this award and look forward to promoting their natural and eco-friendly products.”

About Earth Friendly Products
Earth Friendly Products is the leader in the development and production of environmentally friendly cleaning supplies for household and commercial use with over 100 products distributed and sold in the USA, Canada and Europe. All Earth Friendly Products are created with only replenishable and sustainable plant-based ingredients that are safe for people, pets and the planet. The company proudly adheres to its strict “Freedom Code” in the manufacture of all its products. Earth Friendly Products is the recipient of Natural Home Magazine’s “Readers’ Choice Award” for Best Eco-Friendly Cleaning Products, and has won the prestigious “2003 Gold Performance Award” by the Quality Institute International – American Culinary Institute for best citrus-based cleaners. For more information on the company and products, please visit www.ecos.com or call 800.841.3100 ext. 227

About Avalon Communications
Avalon Communications is a public relations firm focused on creating market awareness, increasing visibility and building credibility for clients. Avalon specializes in launching new companies or products, furthering existing market reach and increasing overall market awareness and acceptance of products and services. Avalon is headquartered in Austin, Texas. For more information, please visit the company’s website at www.avalon-comm.com or call 512.514.6045.


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