FormVester Now Available For Free on Salesforce.com's AppExchange

Montréal July 21, 2007 - Emovendo, a leader in online customer acquisition technologies today announced the availability of FormVester for salesforce.com's AppExchange. FormVester is an advanced Web-to-Lead technology that helps companies generate leads from existing online forms without the hassle of reprogramming them. In addition, it provides deep analysis of online form performance, without requiring any other configuration. Built using the on-demand Salesforce Platform, FormVester is immediately available for test drive and free deployment on the AppExchange at http://www.salesforce.com/appexchange.

With FormVester, companies get an overview of how visitors are using online forms. Strategic metrics, including the form abandonment rate, fields causing abandon and the time taken to complete a form are available to optimize online forms and reach higher completion rates. FormVester generates a larger quantity of qualified leads from new sources and provides better understanding of online forms’ performance.

After inserting a JavaScript Snippet tracking code into Website pages (similar to Google Analytics), companies are able to map any existing online forms on their Website and generate leads into Salesforce. There is no longer any need to update online form HTML.

“With the growing success of salesforce.com, we see more and more companies generating leads from their Website. Those who are building new online forms can still use the default Web-to-Lead functionality, but for those who already have online forms on their Websites, FormVester can really accelerate the implementation and start to capture leads information within minutes,� said Alexandre Pelletier, CEO at Emovendo.

“Thousands of customers are using the AppExchange to extend the benefits of on-demand throughout their IT environments with business applications that are already integrated with Salesforce and can be easily deployed with a few clicks,� said George Hu, Chief Marketing Officer, salesforce.com. “FormVester gives customers more flexibility for adding leads in Salesforce via online forms. FormVester is an excellent application for companies who are looking to shorten the implementation cycle for any Web-to-Lead project.�

Salesforce Platform and the AppExchange
Salesforce Platform is the on-demand platform for the next generation of business applications. Salesforce Platform reinvents traditional customization and integration and enables a whole new generation of on-demand applications that go beyond client/server computing.
The AppExchange economy continues to expand as thousands of salesforce.com customers, have installed thousands of on-demand business applications available on the AppExchange, found at http://www.salesforce.com/appexchange.

About Emovendo
Emovendo is a leader in online customer acquisition technologies. Its innovative approach of combining the analysis of behavioral and nominal data points to a savvy understanding of today’s challenges