TEAS’ TEA® DELIVERS A SUMMER TREAT FOR THE SENSES WITH THE INTRODUCTION OF LEMONGRASS AND ROSE GREEN TEAS

New York, NY – Due to increased consumer demand for the TEAS’ TEA line of all-natural, unsweetened bottled teas, the brand is proud to announce the introduction of two new varieties of ready-to-drink teas, just in time for the summer ice tea season — Lemongrass Green and Rose Green. These elixirs will tantalize the palette with their delicate yet distinctive flavors, as well as deliver the health benefits of green tea that have been touted the world over. TEAS’ TEA is produced by ITO EN (North America) INC. and the suggested retail price for a 16.9 fl oz. bottle of each variety is $1.79 - $1.99.

The first ready-to-drink teas of their kind available in the United States, both products exemplify the delicious, and healthy possibilities when premium Japanese green tea is paired with aromatic, flavorful botanical ingredients.

• A rejuvenating and thirst-quenching infusion, Lemongrass Green awakens and invigorates the senses with lemongrass’ zesty freshness, balanced by subtle sencha green tea. Studies have shown lemongrass to improve mood, relieve cold and flu symptoms, and aid in digestion.

• Poised and elegant, Rose Green takes a cue from the tenets of aromatherapy, using dried rose petals to enhance the clean, fresh taste of sencha green tea with its delicate, soothing aroma. Rose petals have been studied for their ability to refresh the mind and restore the spirit.

Other varieties in the TEAS' TEA line of all natural, unsweetened bottled teas include Pure Green, Golden Oolong, Green Jasmine, Green Genmai, Green White, Green Hoji and Mugi Cha. More information can be found by visiting www.teastea.com.

Within the natural foods segment, TEAS’ TEA has three out of the top five fastest selling ready-to-drink to beverages (Green Jasmine #1, Pure Green #2, and Green White #5). Ready to drink tea beverages are growing at a rate of 26.1% in the natural foods segment, and TEAS’ TEA is contributing 7.4 points to this growth. (Source: Natural Food: SPINSscan, 52 weeks ending Dec. 25, 2004).

ITO EN (North America) INC., a subsidiary of ITO EN, LTD., the world's leading artisan of green tea leaves and green tea beverages, imports and markets TEAS’ TEA in the United States. The brand urges consumers to "Drink for your self®," a tag line which appears on each bottle, to taste the distinction of a beverage that is healthy and designed for an active lifestyle. The Ito En Tea Shop, on New York City’s Madison Avenue, was voted Best Tea Shop by the 2005 Zagat Survey of New York City Gourmet Market Places.
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Established in 1966, Japan-based ITO EN, LTD. was founded to market green tea, a traditional Japanese beverage. Today, ITO EN, LTD. is firmly positioned as the world's leading supplier of green tea leaves and green tea beverages, developing a steady stream of new products that specifically address customer needs and lifestyles. Known as a trendsetter in Japan's beverage industry, intensive research and development has allowed the company to cultivate better tea, and positioned them as the first company to create a patented method of bottling green tea in a manner that carefully preserves its distinct flavor and integrity. Additional information can be accessed through www.itoen.com

Committed to growth, ITO EN has posted increases in annual sales every year since its establishment. After an initial public offering in 1992, its shares were listed on the Second Section of the Tokyo Stock Exchange in September 1996 and on the First Section in October 1998.

Press Contacts: Laura Picco Patrick Morris
518.272.2400 ext. 17 518.272.2400 ext. 12