dmg world media appoints Elemental digital marketing profile for ad:tech London

International exhibition and publishing company dmg world media

(http://www.dmgworldmedia.com) has appointed media consultancy Elemental Communications

(http://www.elementalcomms.co.uk) to manage the PR for ad:tech London 2007 (http://www.ad-techlondon.co.uk) .

Elemental will be managing the public relations for the established UK digital marketing conference and

exhibition to be held at Olympia, London 26th and 27th September 2007. In its third year, ad:tech London

focuses on bringing together the world's brightest agencies and brands that are shaping the way marketers

communicate with their audience.

Elemental's remit will also include assisting dmg world media shape the Digital Marketing Manifesto at ad:tech

London 2007, which was handed over from the ad:tech Hamburg event earlier this year.

The media consultancy will be managing the press centre at ad:tech exhibition, the first port of call for

freelance journalists, reporters and other media professionals attending the event, ensuring that they have the

most up-to-date information possible.

"We have elected to work with Elemental until after the event because of the understanding the consultancy has

of our exhibitors, the high profile guest speakers lined up and the visitors that will attend the exhibition

and seminars across both of the days at the online marketing show.

Elemental also understand the digital marketing space from an agency perspective having run a number of high

profile digital marketing and social media campaigns, so are able to recommend individuals and organisations

that are progressive in the arena," explains Christophe Asselin, European marketing manager at dmg world media.

"It's a digital marketing event, so Elemental will be demonstrating more interactive and accessible ways for the

media and attendees to learn more about what is transpiring at ad:tech London, something that is to be done

well at events such as these."

——Ends——

——Notes to editors——

Click on Media Alerts to register(http://www.elementalcomms.co.uk) to receive forthcoming news from Elemental

Communications and its clients.

This press release is available in PDF, plain text and Word formats. Photographs are available of the ad:tech

team.

The media spokesperson for ad:tech is Christophe Asselin, European marketing manager. The media spokesperson

for Elemental Communications is Tim Gibbon, founder and director.

ad:tech London 2007 is to be held at Olympia, London 26th and 27th September 2007.

About ad:tech London
http://www.ad-techlondon.co.uk

Dedicated exclusively to Interactive Advertising and Marketing Technologies such as Internet Marketing, Search

Engine Marketing, Email Marketing, Mobile Marketing and E-Commerce, ad:tech London is the only event in the UK

that gives its visitors from blue-chip companies and SMEs the opportunity to investigate a complete range of

end-to-end interactive advertising and marketing solutions. ad:tech London is a unique opportunity for CEO,

brand/product managers, marketing directors, media planners/buyers, creative directors, campaign managers,

advertisers, agency executives, sellers, and suppliers to understand what interactive technologies can do as

part of the promotional mix and how to generate results that translate directly into increased performance and ROI.

About dmg World Media
http://www.dmgworldmedia.com

An international exhibition and publishing company, dmg world media produces over 300 market-leading trade

exhibitions, consumer shows and fairs each year and publishes 45 related magazines, newspapers, directories and

market reports. dmg world media employs more than 700 people and maintains a worldwide presence through more

than 30 offices in the United States, Canada, the United Kingdom, France, the United Arab Emirates, China,

Australia and New Zealand. dmg World Media is a wholly-owned subsidiary of the Daily Mail and General Trust

plc (DMGT), one of the largest and most successful media companies in the UK. For more information on dmg World

Media visit http://www.dmgworldmedia.com.

About Elemental Communications
http://www.elementalcomms.co.uk

Elemental Communications launched in November 2005. The consultancy is the product of Elemental PR an

integrated PR consultancy, which was founded by Tim Gibbon in April 2001.

Elemental Communications is a media consultancy that caters for traditional and digital media, and as such,

integrates all communications; embracing traditional roots whilst moving forward with technology.

Integrating communications is pivotal to the way Elemental Communications conducts itself, and is what sets it

apart from other agencies and consultancies. As specialists in communications, public relations, advertising

and marketing - agencies often consult Elemental Communications for its expertise and knowledge.

Elemental Communications work with a range of clients, which operate within a variety of industries and

sectors. Whether it is computing, design and development, digital and traditional marketing, internet, IT,

law, mobile, telecoms and technology it all comes back to communication - and that is what Elemental

Communications excels at.