Microsoft Recognizes Customer Effective with Partner Teamwork Award at Worldwide Conference

Greenville, SC - - July 23, 2007 - - Customer Effective, a Microsoft Gold Certified Partner and provider of Microsoft Dynamics CRM, was recently presented the East Region U.S. Partner Award for Teamwork at the annual Microsoft Worldwide Partner Conference held in Denver, Colorado. The Teamwork award reflects Customer Effective’s continued commitment to partnering with Microsoft and other members of the partner community to provide business solutions centered on deployment of Microsoft Dynamics CRM and complementary application technologies.

This teamwork approach was recently demonstrated through the “Integrated Innovation” series of seminars conducted with Microsoft partners OmniVue and ThoughtBridge. During these solution seminars, role-based customer service, marketing and sales management scenarios were demonstrated through a seamless integration of Microsoft technologies including SharePoint, Microsoft Dynamics GP, Microsoft Dynamics CRM, Outlook, Excel and Performance Point Server.

"Delivering real productivity gains through automation of sales, service and marketing is our primary objective," says Scott Millwood, President of Customer Effective. "This often means bringing a broad set of capabilities and partners together to deliver the optimal solution for our customers. Our Integrated Innovation series clearly demonstrates how best-in-class partners can pull together to help customers get the most value from integrated business solutions."

Microsoft East Region Dynamics Director Jamie Tozzi adds, "Great partners like Customer Effective play a critical role in delivering customer success with Microsoft CRM. We are proud of Customer Effective's ability to collaborate with other partners and the passion they share with Microsoft for delivering innovative solutions to our customers."

The Microsoft Worldwide Partner Conference in Denver drew over 10,000 partners, industry experts, speakers, exhibitors and Microsoft executives to this event. Attendees were given numerous partner networking opportunities and informative learning experiences that included hands-on training and peer discussions. Microsoft CEO Steve Ballmer presented insightful business strategies that showed partner companies how to succeed in their marketplace by leveraging Microsoft solutions for their customers.

About Customer Effective

Customer Effective, with headquarters in Greenville, SC, is a leading innovator in customer interaction solutions based on the Microsoft CRM (Customer Relationship Management) platform. Customer Effective is a Microsoft Gold Certified Partner, Independent Software Vendor (ISV) and Solution Implementer serving mid-market and enterprise organizations worldwide. With a sole focus on Microsoft CRM, the company has been engaged in well over 200 Microsoft CRM implementation and development projects. Customer Effective is a past Microsoft Inner Circle and President’s Club award recipient. For more information, visit www.CustomerEffective.com.

About Microsoft

Founded in 1975, Microsoft (Nasdaq “MSFT”) is the worldwide leader in software, services and Internet technologies for personal and business computing. The company offers a wide range of products and services designed to empower people through great software—any time, any place and on any device. For more information, please visit us at www.microsoft.com. Microsoft is a registered trademark of Microsoft Corp. in the United States and/or other countries.



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