Corporate Counseling Associates Helps The New York Times Company "Put a Face" on Their EAP and Work/Life Assistance Program

New York, N.Y. / July 20, 2007 - Four years ago, The New York Times Company tapped Corporate Counseling Associates (CCA) to manage the EAP & Work/Life program for its affiliate companies. Today, CCA serves nearly 10,000 Times Company employees, including The New York Times staff.

CCA was one of five companies that responded to a search by the Times Company for an EAP and Work/Life provider that would replace its former vendor. Of those five, CCA and another were finalists in the rigorous selection process. Both were judged on professionalism, case management system, quality control and scope of services. The Times Company ultimately chose CCA not only for its strengths in these areas, but also its commitment to an active relationship that would bring counselors closer to the Times' larger business locations.

"We were seeking an EAP where our employees would feel comfortable picking up the phone and making that first call to get assistance with a personal,
family or workplace issue. We know that's a hard thing for people who are struggling," explains Christine Jastrzemski, senior manager of corporate benefits for The New York Times Company. "Another goal was to 'put a face' on the program, to provide employees with more than an anonymous 800 number."

Prior to CCA's selection in June 2003, the Times Company's Human Resources leadership identified two qualities as crucial to the success of a Work/Life program: follow-up care and the ability to identify individuals' underlying issues.

The CCA account team takes an active approach in managing the organizational side of the program; they consult with HR executives and line managers on workplace issues, including employees who are trying to improve their performance, crises in the workplace, potential violence, harassment, reorganizations and more. Since CCA's selection, employee use of the Company's EAP and Work/Life program has more than doubled.

CCA's team also joined the Times Company's EAP & Work/Life committee, which includes HR executives at the major business units, to provide leadership
and guidance. This created a strategic alliance from the beginning, resulting in increased understanding, awareness and utilization of the program by both employees and managers.

"Our work/life philosophy is different from the typical commoditized approach," explains Georgia Critsimilios, vice president, sales and marketing for Corporate Counseling Associates. "Instead of referring employees to arrange for their own care, we build a 'high-touch' partnership where we manage and guide each case and offer intensive services for both employees and the organization."

About Corporate Counseling Associates
Corporate Counseling Associates (CCA) started in 1984 with a passion for helping people, and remains committed to helping companies get the most from
their workforce. CCA helps companies identify and address workplace issues before they become costly problems. CCA understands business on a strategic
level, and its programs help organizations support and improve employee performance with key service offerings such as EAP, work/life, talent management, executive coaching, content-rich training and consultative wellness.

With more than 20 years of experience and a global network of hand-picked consultants and in-house professionals, CCA employs flexibility, agility and
creative thinking to deliver high-impact performance results. For more information, call (212) 686-6827 or visit www.corporatecounseling.com.

About The New York Times Company
The New York Times Company (NYSE: NYT), a leading media company with 2006 revenues of $3.3 billion, includes The New York Times, the International Herald Tribune, The Boston Globe, 15 other daily newspapers, WQXR-FM and more than 30 Web sites, including NYTimes.com, Boston.com and About.com. The Company's core purpose is to enhance society by creating, collecting and distributing high-quality news, information and entertainment.

Media Contacts:
Georgia Critsimilios, Corporate Counseling Associates
212-686-6827
ghc(at)corporatecounseling.com

Elrond Lawrence, Fisher Vista for CCA
831-757-9100
elawrence(at)fishervista.com

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