Motion Golf Opens New Studio in White Plains

WHITE PLAINS, N.Y. – The newest Motion Golf studio will open July 21, 2007, to offer its revolutionary golf instruction technology to Westchester’s thriving golf community.

Previously only available for use by TaylorMade-sponsored golfers and PGA teaching pros, the Motion Golf Imaging system is now available to virtually anyone interested in improving their game.

The system creates a three-dimensional, real-time video using a combination of high-speed cameras and special gear for the student to use. A golfer can take any type of swing – from driving to putting – and view it from every angle.

Because the technology was developed through research with the TaylorMade Golf Company, images recorded by its sponsored professionals – including Darren Clarke and Sergio Garcia – can be used for side-by-side comparisons with a student’s swing.

The same imaging technology was used to make such movies as King Kong and the Lord of the Rings trilogy, with the latter garnering an Academy Award for the visual effects team. The system was initially used for outfitting clubs, but has the potential to lower handicaps for golfers of all levels.

“This technology is phenomenal and is going to produce a lot of great golfers,” says Kensey Snider, director of the White Plains location. “It's a good feeling to know you are making a permanent improvement to someone’s game.”

Snider himself has been a teaching professional for over 12 years, and is the host of a series of instructional videos entitled “Golf Course Etiquette: Manners for On & Off the Green.” Previously, he was the director of instruction at Hawk Pointe Country Club in western New Jersey.

Motion Golf co-founder Joe Luciano is excited to have Snider leading his White Plains team. “With such an energetic and positive approach to learning, he makes the perfect ambassador for the Motion Golf technology,” Luciano says. “Kensey’s own passion to constantly improve upon his own game, plus his thorough understanding of this advanced technology, makes him a great instructor for everyone from beginners to tour players.”

The White Plains studio is located at 188 E. Post Road in White Plains. It is the second location for a soon-to-be-national name in golf instruction, with a successful branch operating in Fairfield, N.J., another location opening in Syosset, N.Y., later this month, and plans for expansion to Palm Beach, Fla., as well.