Bluff Europe Goes NUTS For Poker

July 18, 2007 (London, UK) Europe’s #1 poker publication Bluff Europe (www.bluffeurope.com) has signed an exclusive distribution deal with the NUTS Poker League.

The year-long deal, due for an immediate start, will see at least 2,000 free copies of Bluff Europe distributed to poker enthusiasts participating in NUTS league games around the UK.

Currently the NUTS Poker League has 4000 members playing games in 270 pub venues. Players don’t risk any money, but win points which go towards a final league table. Finalists then play off in a grand final. The summer 2007 National Final will be held at the Circus Casino in Stoke-on-Trent and prizes include a £1000 seat in the Grosvenor UK Poker Tour event in Luton.

“We’re delighted to have struck a deal with the NUTS Poker League,” said Bluff’s Editor-in-chief Michael Caselli. “We’re committed to grass roots poker in the UK and we see great things ahead for pub poker leagues such as NUTS.”

NUTS’ Steve Bellis added: “We listen to our players and they wanted access to a top-quality poker magazine and so we gave it to them! Simply put, Bluff Europe is the top magazine for the job, and we’re the top league for the job!”

ENDS

For further information please contact:
Melissa Ross
Lyceum Media
+44 (0) 207 953 4026
Melissa@lyceummedia.com

ABOUT BLUFF EUROPE
Bluff Europe is Europe’s most widely read poker publication, aimed squarely at the poker enthusiast. The magazine is distributed through European card rooms and poker clubs as well as on newsstands in the UK, Germany and Scandinavia. Regular contributors include Phil Laack, Roy Brindley, Hollywood Star turned poker pro – Jennifer Tilly and a host of other poker professionals from the UK, Europe and the USA.

Bluff Europe magazine is the first magazine to be available by subscription through SMS. Poker enthusiasts in the UK can subscribe by texting POKER to 60155. www.bluffeurope.com