The Cereal Bowl™ Announces National Expansion

Miami, Florida July 18, 2007 – After two years of international media and thousands of franchise inquires, The Cereal Bowl™ is proud to announce the launch of its nationwide roll out with 16 stores now under development and several slated to open later this year.

“We have spent the last year developing our concept and creating unique products that can only be found at The Cereal Bowl™, and are excited to have the opportunity to bring our brand to new markets” said President and CEO Kenneth Rader. Customers at the stores new locations will have the opportunity to enjoy trademark bowls such as Give Me S’More™, cool off with one of our Freeze N’ Flakes™ or get their health kick with a high protein smoothie known as an Oatie™. Customers will also have the opportunity to create their own bowl from a selection of over 35 cereals, 40 plus toppings and a variety of milks.

The Cereal Bowl has also recently moved its corporate headquarters to The Greenery office building in Miami, Florida. The new facility will serve as the corporate headquarters as well as a fully functional classroom known as Cereal Bowl University™. Together with the company’s flagship Miami café, Cereal Bowl University will serve as the primary training facility for its national expansion. “Our new office and training facility will allow us to make educating franchisees more interactive and productive“ said Michael Glassman, Chief Operating Officer.

The Cereal Bowl expects to have three new locations open and 30 stores under development by the end of 2007. In 2008 The Cereal Bowl is expected to launch a Kiosk design to accommodate new locations in venues such as airports, malls and college campuses. “The Kiosk option is something we have been working on since we first created our business plan in college,” said President and CEO Kenneth Rader. “We have had a great deal of interest from people wanting to bring The Cereal Bowl brand to their campus food courts as well as interest from major transportation hubs such as airports and train stations.”


About The Cereal Bowl
Founded in 2004 by twenty-something entrepreneurs Kenneth Rader, Joshua Rader, and Michael Glassman, The Cereal Bowl is a new breed of café fusing an old time favorite with a new and exciting twist. Guests are able to make their own cereal creations or pick from one of many unique combinations created by The Cereal Bowl Team. With over 35 cereals hot and cold as well as 60 plus toppings, the possibilities are endless. The experience does not end with the bowl. Cereal bars, oatmeal smoothies known as Oaties, and cakes will take cereal to a whole new level. WIFI Internet, couches, televisions and newspapers add to the ambiance of The Cereal Bowl. For additional information or a sample copy, contact Manny Gomez at 305-428-2695 or at pr@thecerealbowl.com or visit www.thecerealbowl.com Other Cereal Bowl information will be made available upon request.