Lucid, Inc. Selects Tiziani Whitmyre for Public Relations, Internet Marketing Services

SHARON, Mass. – July 16, 2007 - Lucid, Inc., an innovative medical device and information company dedicated to creating innovative cellular imaging technology, has selected Tiziani Whitmyre, Inc. as its public relations and Internet marketing services partner.

Tiziani Whitmyre (www.tizinc.com), based in Sharon, Mass., is a marketing services and strategies agency that builds brands, generates sales leads, and delivers an ROI which maximizes payback on any marketing communications budget.

Tiziani Whitmyre will promote Lucid’s VivaScope confocal microscopy solutions and its Internet-based VivaNetTM image communication system. Together, the technologies may ultimately allow for the imaging of living tissue with cellular resolution without the need to excise tissue, and to seamlessly and securely transfer those images to other authorized practitioners for their review and collaboration.

Specifically, Lucid has engaged Tiziani Whitmyre to provide a full-service public relations program in the US and Europe, to design and develop a new corporate website and related marketing materials, and provide ongoing Internet marketing and online services.

“As a strategic business partner, we’ve found Tiziani Whitmyre to be unique in terms of their healthcare experience, their integration of public relations and Internet services and their focus and dedication to our needs as a client,” said Jay Eastman, chairman and CEO of Lucid, Inc.

About Lucid, Inc.
Lucid Inc., based in Rochester, New York, is a medical device and information company dedicated to creating innovative cellular imaging technology and using the Internet to securely deliver accurate, real-time VivaScope® cellular resolution images to medical professionals. The Company’s digital VivaNetTM server, coupled with its ability to image in-vivo (living) tissue is envisioned to ultimately aid medical practitioners and pathologists in screening for skin cancer and other dermatologic conditions with clarity, speed and patient comfort. For more information, visit www.Lucid-tech.com.

About Tiziani Whitmyre
Tiziani Whitmyre (www.tizinc.com) is a Boston area-based marketing services and strategies agency that builds brands, generates sales leads, and delivers an ROI which maximizes payback on any marketing communications budget. Services include Internet marketing online (including search engine optimization, affiliate marketing, website design), public relations (PR), advertising, direct marketing, graphic design, and corporate branding strategy.
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