New Track “Other Worlds – Beyond SL” at the slconference 2007

The new track “Other Worlds – Beyond SL” will be part of the second conference day of the slconference 2007 in Berlin this September.

The slconference 2007 team decided to introduce another track at the conference. “Other Worlds – Beyond SL” is the title of this new track, that will be featured on the second conference day, September 18. “Other Worlds – Beyond SL” is a response to a high resonance of interest in “where virtual meets real life”. The new track is aimed at people and companies engaged in virtual worlds other than Second Life and wish to talk about it, share and exchange their knowledge and experiences.

The slconference 2007, organised by cocoate.com, will take place from September 16 – 18, 2007 in Berlin – Alexanderplatz at the Park-Inn Hotel as well as in newBERLIN in Second Life. The Real Life conference includes a one-day workshop (Sunday) and a two-day conference. Expected are around 300 participants for the event, mainly coming from Europe, longing for inspiration for their own Second Life projects and wanting to get informed and introduced to Second Life.

Additional speakers at the conference are Jeff Freedman and Julie Stewart. Jeff Freedman, from Millions of Us, will hold a session about “Engaging SL Residents with Unconventional Marketing”. This presentation will provide a case study of the launch of Microsoft's Visual Studio Island, which featured an elaborate egg hunt, drawing constant traffic to Microsoft's in-world property and created a real community of players.

Julie Stewart, a British software engineer from Swisscom, will give an overview of the Starfruit Initiative comprising the telephone booth offering for the SL community, gift services connecting SL and RL as well as learnings and expectations about the project.

Further information about the conference can be found on www.slconference.eu.



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