Transformers: Portable Storage in Disguise

KANSAS CITY, MO. (July 12, 2007) – "Transformers" is one of the most anticipated movies of the summer – and the DreamWorks-Paramount Pictures film has plenty in common with portable storage.

The Transformers movie is based on Hasbro's Transformers Action Figures. As its name suggests, Transformers are robots that have the ability to transform themselves from one object to another. In the Michael Bay film, for example, a yellow Camero transforms itself into a guardian robot to protect Sam, the story's teenaged protagonist. Another Transformer morphs from a cell phone to a Decepticon, an evil robot clan with hopes of taking over the world. Transformers, in essence, can transform into electronics, vehicles, animals and other objects.

If you are still wondering what that has to do with portable storage, the answer is simple: Portable storage units can transform from a large steel box to many other practical commercial, educational, government and industrial uses. In other words, portable storage isn't just for storage anymore. Indeed, portable storage can be transformed into classrooms, air conditioned office space, makeshift pharmacies, informational kiosks and much more.

"The classic Transformers story line is just as relevant today as it was when the toys were first introduced decades ago," said John Finnessy, CMP, Executive Director the National Portable Storage Association, or NPSA, a nonprofit membership association dedicated to the advancement of the portable storage industry. "Much the same, portable storage is just as relevant today as it was when it was introduced 50 years ago. Actually, portable storage is even more relevant because it's evolved beyond containerized shipping to offer many innovative uses that save users time and money and make doing business more convenient."

Portable storage containers may be made from steel, but they are nevertheless flexible. Portable storage units can be customized to shed some natural light on the interior through windows, for instance. The units can also be fitted with custom shelving to store records or other items. With doors at the front and back ends of the units, access is easy. And with the ability to install high-tech security systems, the portable storage units can transform from a plain metal box to a security depot.

"Malcolm McLean transformed a steel shipping container into a portable storage unit 50 years ago," said NPSA Operations Manager Joel Rathbone. "Today, portable storage vendors are transforming those same units into whatever the storage situation requires. From auto dealerships to classrooms to mobile offices, portable storage may be deemed the original Transformer."

For more information, visit www.npsa-us.org.

The National Portable Storage Association
The National Portable Storage Association is dedicated to the advancement of the portable storage industry. We at the NPSA are here to serve those in the portable storage industry who rent, sell or lease containers, trailers and mobile offices. The NPSA assists members with industry, regulatory and workforce issues; plus, offers members networking, marketing and legislative support at national, state and local levels.

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Jennifer LeClaire
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