IWantOneOfThose.com, Egmont Publishing and SockShop.co.uk Join Advertisers To Build Pre-Launch Momentum For The Golden Jigsaw

The latest advertisers to support the project include IWOOT.com, Chocolatebuttons.co.uk, Egmont Publishing, Eliners.co.uk and the Sockshop.co.uk

Since launch to the advertising community a matter of weeks ago, the company has also launched an extensive teaser campaign using social networking media, including YouTube, Myspace, Bebo and Windows Livespaces. With one new viral trailer being launched each day, in total the viral campaign is estimated to reach 200m users in advance of its full launch to consumers on July 20th 2007.

Vimal Ruia, Head of Sockshop.co.uk said:

“When we heard about the idea we thought it was brilliant and extremely innovative. It is also a very cost effective way of attracting people who may not have heard of us yet, to our site. We are very pleased to be a part of the Golden Jigsaw experience.”

Sam Shek, Head of Marketing Elinens.co.uk also commented: “What an incredibly fun and creative marketing experience the Golden Jigsaw is. We are very confident that our site will benefit from this partnership.”

Yasin Mulla, founder of chocolatebuttons.co.uk: "As soon as we saw the Golden Jigsaw promotion letter we thought what a fantastic concept! It was a fresh, new inventive way to get customers to browse and interact with our website. This would be perfect for our business as many of our products are sold on impulse."

The Golden Jigsaw is believed to be the first online jigsaw where pieces are purchased by advertisers and placed in their site as code. Web users that sign up to ‘play’ the jigsaw game must scour participating websites for the pieces - and the participant that finishes the jigsaw by collecting and placing all 1,000 pieces first will win the financial prize.

Users sign up to play the game at www.goldenjigsaw.com, where they download a ‘jig-board’ to their desktop in order to begin playing. The Golden Jigsaw will release a steady stream of clues as to the potential location of jigsaw pieces throughout the duration of the game and, once users have located a new piece, they simply drag and drop it onto their jig-board to allow them to position it correctly at their convenience.

Julian Hanford, founder of Infinite Ideation and creator of the Golden Jigsaw project, commented:

“The online viral campaign is an essential element of the site’s promotion, in which we’re aiming to reach as many consumers as possible whilst also targeting the ad community with the message of innovation. The campaign will build up, piece-by-piece, akin to the way the jigsaw itself develops. From July 20th consumers will be able to download the jig-board and begin playing free of charge, although of course advertisers are already signing up to get on board.”

“We believe that Golden Jigsaw is an idea which is long overdue, not simply because it’s a blend of virtual jigsaw and online treasure hunt, but because it does far more for online marketers that want users to really explore and interact with their website than SEO or traditional web-marketing has ever done. From an advertiser’s point of view, most current internet marketing is akin to bringing a visitor to stand outside a high street store. What the Golden Jigsaw does is commit that visitor to entering and fully experiencing the merchandise in the store, and I think it is obvious which visitor is more likely to become a customer.”

The project is likely to last between six and eight months, depending upon the speed at which clues are issued. The site will launch to advertisers in early June and will fully launch to web users on July 20th 2007.

The Golden Jigsaw has been devised to specifically appeal to web-marketers that have become frustrated with the many online strategies that deliver web-traffic to a site without encouraging any interaction with that site thereafter. The pieces will increase in price to advertisers as the project develops, with the initial pieces on sale for $120 (approx £60) each then rising progressively. The final pieces are estimated to sell for $11,700 (approx. £5,800) each. This strategy will allow both small, fast moving advertisers and larger, more established advertisers to participate whilst representing value for money to both parties as the most expensive pieces will be less than the cost of one typical magazine insertion.



Al Tepper, Head of Marketing at www.naturalcollection.com, the Observers’ Online Ethical Retailer of the Year 2006, and one of the first to commit advertising to the project added: “As an advertiser it is becoming ever more challenging to differentiate our site from the competition. The real beauty of this project is that it encourages users to explore, which is ideal for an e-commerce site such as ours as customers literally have to look amongst our products in order to find the pieces and progress. By getting onboard early we also feel that we have got a bargain in terms of the cost of involvement.”



Tony Killeen, Founder and CEO of bill payment giant Allpay.net, added:

"Golden Jigsaw is a really interesting concept and what enticed us to become one of the first advertisers was the fact that web users that want to play the game will be forced to explore our site to collect additional pieces. Unlike the majority of other forms of online marketing, which simply deliver traffic to our site, Golden Jigsaw demands user interaction in order to progress."



For more information, visit www.goldenjigsaw.com.



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About The Golden Jigsaw

The Golden Jigsaw is the first concept brought to market by idea creation and implementation specialist Infinite Ideation Limited. It represents a world first for the online advertising industry, with web users required to search participating advertisers’ sites as part of an innovative marketing business. Web users that sign up to ‘play’ the jigsaw game must scour participating websites for the pieces - and the participant that finishes the jigsaw by collecting and placing all 1,000 pieces first will win $1m. Users sign up to play the game at www.goldenjigsaw.com, where they download a ‘jig-board’ to their desktop in order to begin playing. The Golden Jigsaw will release a steady stream of clues as to the potential location of jigsaw pieces throughout the duration of the game and, once users have located a new piece, they simply drag and drop it onto their jig-board to allow them to position it correctly at their convenience. The project is likely to last between six and eight months, depending upon the speed at which clues are issued. The pieces will increase in price to advertisers as the project develops, with the initial pieces on sale for $120 (approx £60) each then rising progressively. The final pieces estimated to sell for $11,700 (approx. £5,800) each. The site will launch to advertisers in early June and will fully launch to web users on July 20th 2007.



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