New Paper Shows Higher Education Marketers How to Take Greater Control of Their Recruitment Efforts to Exceed Enrollment Goals

ALBANY, NY – July 14, 2007 – A new paper for higher education marketers offers new perspectives about how they can compete more aggressively and empower themselves to take greater control of their recruitment efforts to exceed enrollment goals with the most valuable students. “The Marketing Optimization System™ for Higher Education,” is now available for download from Media Logic, a leading higher education marketing firm, at www.mlinc.com/optimize/.

The Marketing Optimization System™ for Higher Education paper is a must read for any higher education marketer who wants to learn more about:
• The four essential marketing components that work collectively to align marketing efforts with admissions and enrollment processes to improve recruitment campaign performance.

• Maximizing search media (direct mail, search engine marketing, etc.) to eliminate the guesswork to measure the effectiveness of your media buy and the value of your traffic.

• Perfecting your conversion paths (the series of simple actions users take as they decide to move forward toward matriculation) to segment prospects and offer each student the most impressionable presentation.

• Increasing effectiveness of your lead-management programs to focus on leads that will result in enrollment.

• How one university increased applications and anticipated enrollment by 25% while decreasing the cost per lead by a factor of five times over last year’s student recruitment.

Higher Education Paper Now Available for Free Download
Download Media Logic’s 12-page, free paper “The Marketing Optimization System™ for Higher Education,” which includes the Johnson School at Cornell University case study, at: www.mlinc.com/optimize/.

“Higher education marketers compete more aggressively than ever before to recruit the right student, at a time when accountability for their marketing spend has never been greater,” says Stephanie Brown, vice president, senior creative director/interactive services at Media Logic. “Media Logic’s systematic approach to marketing eliminates the guesswork and gives higher education marketers unprecedented accountability and control over their marketing resources to ensure their campaign’s success.”

If you are a higher education marketing professional looking for ideas that you can use to make an immediate impact, Media Logic encourages you to take the agency for a test drive. Go to www.mlinc.com/testdrive and tell us about your specific challenge and we will provide you with a top-line list of real recommendations.

About Media Logic
Media Logic is a strategic marketing and communications firm specializing in brand development, revenue generation, marketing planning and integrated communications. Founded in 1984, Media Logic is headquartered in Albany, NY with a West Coast office in Oakland, CA. With annual capitalized billings in excess of $63 million, the agency provides marketing services for a wide range of industries. Higher education clients include Binghamton University, Hofstra University, Excelsior College, Monmouth University, State University of New York College at Plattsburgh, The Johnson School at Cornell University and Purchase College. Media Logic is ranked by Advertising Age as one of the nation’s top 250 advertising agencies. Visit http://www.mlinc.com/ for more information.


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