Solavista Reinvents Website Usability Testing By Launching Virtual Focus Group Test for $299

Scottsdale, Arizona (July 13, 2007) - Website user testing is now available for websites of all sizes and resources with the launch of a unique, innovative Internet-based usability testing service from Solavista (http://www.solavista.com).

Solavista conducts user reviews of websites with its proprietary Solavista Research Panel of over 15,000 Internet consumers to compile feedback, ratings and opinions for clients. Until Solavista, website usability testing was designed by large companies for large companies using expensive, time-consuming and complex methods. In contrast, Solavista’s platform provides direct user input and a comprehensive report for as low as $299 per test with a 72-hour turnaround.

“We believe all websites and all companies should have access to quality user testing and usability research at an affordable price,” says Brad Loebbaka, Director of Marketing for Solavista. “We want to bring the latest testing techniques to companies of all sizes and resources.”

Solavista offers a full-service research package – including complete testing production, data acquisition and detailed reporting – delivered directly to its customers. The report deliverable is the VistaMeasure report, a user test and ranking on 24 critical usability factors.

Solavista sets itself apart from traditional usability companies in four ways:

(1) by providing vast consumer feedback to online initiatives in a fast, effective manner.

(2) by using state-of-the-art technology to create a “self-serve user testing” process that clients completely control through Solavista’s website (www.solavista.com);

(3) by focusing specifically on user testing of online creative – including websites, web applications, banner ads and PPC ad units – which is a market that other usability firms generally ignore; and

(4) by serving the market regardless of size with its low cost, high-efficiency approach.

“In the past, conducting web site usability and focus group tests was too expensive, difficult and time- consuming for small to mid-size businesses,” Loebbaka says. “Now that Solavista has brought the entire web site focus group and usability process online, even the smallest business can capitalize on the power of consumer reviews of their web sites to build their brand and attract new customers.”

About Solavista

Solavista is the first Internet-based, national website user testing company to utilize an exclusive “self-serve usability” platform. Headquartered in Scottsdale, Arizona, Solavista makes it easy and affordable for businesses of all sizes to conduct website usability and focus group tests. Test results generated from the feedback of more than 15,000 panelists in the Solavista Consumer Panel are compiled in the VistaMeasure report of 24 critical usability factors. With Solavista’s revolutionary approach to user testing of websites, web concepts, graphic designs, banner ads and PPC ads, businesses now have access to powerful usability and focus group tools that were previously out of their reach. With Solavista, the entire testing process, which can traditionally take months and tens of thousands of dollars, now takes just days with prices starting as low as $299.


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