Context Connect announces the launch of its mass notification and alert service, ccAlert™

NEWBURYPORT, MASSACHUSETTS– July 12, 2007 – Context Connect, LLC (“CCL”), a leading provider of directory services, announced today the beta launch of its new mass notification and alert service, ccAlert™. The ccAlert platform enables individuals to send a real-time message to multiple individuals, via the communication devices that people have, such as email, mobile phones and pagers. The ccAlert service is primarily geared for groups and enterprises that want simple and convenient connectivity for their members and employees, while protecting the privacy of individuals.

“We are very proud of our new ccAlert service,” said Sunny Ahn, President and CEO of Context Connect. “The new platform leverages our strength in the directory business and our expertise in providing private/secure connectivity for groups and businesses looking for simple, effective and private mass communication.” The CCL technology allows for private directory searches and connectivity connections without revealing subscriber information. Specifically, the patented CCL platform can connect multiple groups together, without exposing the connectivity details of the people being sought - thus ensuring that people retain their privacy.

The platform also allows groups to control and manage their own users, making it easy to add and modify new members. Individuals can also manage their own details. Key features include:
- rapid connectivity
- connection to multiple devices
- mass notification to thousands
- prioritized alerts
- private connectivity
- no additional hardware/software
- cost effective
- connection across multiple groups

The ccAlert product is applicable for both private organizations (e.g., fire squads and schools) and public groups such as social networking and dating communities. For more information on ccAlert, visit www.ccalert.net. ccAlert is a trademark service of Context Connect, LLC.

About Context Connect
Context Connect is a leading provider of private directory and connectivity solutions. The company’s DNS-based contextual directory enables individuals to ‘find and connect’ to others, without revealing the connectivity details of the individuals. The company has a broad intellectual property portfolio around a technical model to protect subscriber privacy and carrier relationships while facilitating connectivity. Context Connect was founded in 2000 and is headquartered in Newburyport, Massachusetts, with regional offices in London and Wellington, New Zealand. For more information about Context Connect, visit www.contextconnect.com.

Media contacts:
Context Connect, LLC: Sammie Luff, (978) 462-6388