Mobifusion To Deliver Britannica Concise Encyclopaedia Exclusively on Hutch Phones — Hutch customers can now access one of the world’s most trusted information sources on their phones —

Mumbai and Fremont, CA, July 11, 2007 – Hutch, one of India’s leading telecom service providers, along with Mobifusion, a U.S.-based pioneer in the world of mobile media, introduced a new mobile product from the editors of Encyclopaedia Britannica, Britannica Concise Encyclopedia. The Britannica Concise Encyclopedia will be available for the first time in India exclusively to Hutch subscribers. The service features an easy-to-use tool to research history, art, entertainment, politics, sports and a host of other topics all from the Hutch phone.

With this service, Hutch aims to provide greater convenience to its subscribers with relevant mobile content. The Britannica Concise Encyclopedia is a huge reservoir of knowledge and one of the world’s most trusted reference works, and its concise edition is an excellent source of overviews and quick facts on more than 25,000 topics. Hutch subscribers will benefit immensely from this partnership.

Harit Nagpal, Director – Marketing and New Business Development, Hutch, said, “Hutch has always focused on providing convenience to subscribers at their fingertips. Britannica Concise Encyclopedia on Hutch phones introduces the concept of ’knowledge on the go’ and will greatly benefit those who need constant access to information.”

“The mobile phone has been playing an increasingly important role in the way that people use content on-the-go,” said Prashant Gupta, General Manager of Mobifusion and Managing Director of Mobifusion’s India Center. “Indian consumers are increasingly demanding high quality content and by offering some of the world’s best-selling brands, Mobifusion is able to deliver a mixed variety of applications to the Indian market at an affordable price.”

“We are building a rewarding relationship with Mobifusion as they help us bring to market one of our best-selling titles, Britannica Concise Encyclopedia, to the mobile user,” said K.M. Thomas, Managing Director, of Encyclopaedia Britannica India. “This is a great opportunity for us to enhance our offering in the Indian market, starting with the millions of customers associated with the well-respected telecom giant, Hutch-Essar.”

“Mobifusion is in a unique position as it has built relationships with many of the world’s top brands in North America and Asia to be able to provide the Indian market with compelling next generation applications that will excite and delight a generation of mobile users” added Chris McKenney, Chief Content Officer of Mobifusion.

About Mobifusion
A pioneer in the emerging world of mobile media, Mobifusion provides cellular operators and carriers, publishers and content providers with a rich new channel for customer acquisition and loyalty, and service upsells. Mobifusion products are sold through wireless carriers and online retailers worldwide. For more information, visit www.mobifusion.com.

About Hutchison Essar Limited
Hutchison Essar established its presence in India in 1994 by acquiring the cellular license for Mumbai. It now has operations in 16 circles accounting for 70% of India’s mobile customer base. With over 29.2 million customers, it is one of India’s most reputed telecom companies.

Hutchison Essar, under the Hutch brand, over the years, has been named the ‘Most Respected Telecom Company’, the ‘Best Mobile Service in the country’, and the ‘Most Creative and Most Effective Advertiser of the Year’.

Hutchison Essar is now part of Vodafone - the world’s leading international mobile communications company. Vodafone now has operations in 26 countries across 5 continents and 36 partner networks with about 225 million proportionate customers worldwide. Vodafone has tied up with Essar as its principal joint venture partner for the Indian operation.

The Essar Group is one of India’s largest corporate houses with interests spanning the manufacturing and service sectors like Steel, Oil & Gas, Power, Telecom & BPO, Shipping & Logistics and Engineering & Constructions. The Group has an asset base of over Rs.20 billion (US$ 4.4.billion) and employs over 4000 people. www.hutch.in

About Encyclopaedia Britannica
Encyclopaedia Britannica, Inc. (www.britannica.com) is a leader in reference and education publishing whose products can be found in many media, from the Internet to cell phones to books. A pioneer in electronic publishing since the early 1980s, the company still publishes the 32-volume Encyclopaedia Britannica, along with services such as Britannica Online School Edition and new printed products such as Britannica Student Encyclopedia, available for purchase at Britannica’s online store (store.britannica.com). Britannica’s editorial operation is overseen by some of the world’s most distinguished scholars. The company makes its headquarters in Chicago.