Advanced Media Adds RIDATA Double Sided 8X DVD-R

Diamond Bar, CA — July 11, 2007—Advanced Media, Inc., manufacturer and marketer of the popular RIDATA brand of recordable CD and DVD media, electronic storage products, and digital media accessories, is adding a Double-Sided 8x DVD-R disc to its comprehensive DVD product line. With an amazing 9.4GB of storage capacity, the advanced, double-sided disc is a cost effective solution for virtually any business or household application.

ÒOur new double-sided discs now in both the +/-R formats solve the storage need for those who donÕt own a dual layer DVD recorder, but would appreciate a larger storage capacity per disc. They are the ideal solution for the ongoing recording of a TV series or DVD quality movies. Users of the RIDATA 8x DVD-R Double-Sided medium, and its dramatically increased storage capacity, will enjoy fast, reliable storage with a wide range of playback options.Ó stated Harvey Liu, Advanced Media president. ÒWe are pleased to expand our offering of this cost effective product.Ó

The RIDATA double-sided disc is a more cost effective product for retailers to carry because it reduces shipping costs over traditional single sided DVD+/-RÕs. ItÕs easier for consumers because now they can store twice the amount of data on a single disc. It is highly compatible with legacy DVD drives and many newer drives can close the disc as a DVD-ROM solving even more compatibility issues.

RITEK is the only optical disc manufacturer that uses a Flexible Manufacturing System in its facility that can quickly adapt to new technologies as they arise. Most optical disc manufacturers use an inline system that is much more difficult to adapt to new disc technologies.

The 8x speed quickly records virtually any audio, video, or data file on all popular DVD recorders. The convenient double-sided configuration allows users to read, write, or view nearly twice the amount of data than with single-layer 4.7GB DVD discs without having to change discs. The RIDATA dual-sided product stores up to four hours of DVD-quality video, 16 hours of VHS-quality video, or over 120 hours of MP3 audio.

The new RIDATA 8X dual-sided minus format disc features excellent compatibility with popular DVD-based video players, game consoles, and DVD-ROM drives. The RIDATA 8X DVD-R DS optical medium is competitively priced with a suggested MSRP of $0.59 per disc.

About Advanced Media (RITEK USA)
Advanced Media, Inc. is a subsidiary of RITEK Corporation, the worldÕs largest optical media manufacturer. Advanced Media is the sole North and South American marketer and distributor of the RIDATA brand of recordable CD and DVD media as well as other types of electronic storage media.

The RIDATA brand currently includes: DVD BR, HD DVD series, DL DVD-R/+R, DVD-R/RW, DVD+R/RW, CD-R/RW, flash memory cards, USB EZª Drives, and digital media accessories. Since its formation in 2001, Advanced Media has experienced phenomenal annual growth and is already a leading marketer of electronic storage products in the American market.

RITEK for years has been defining and redefining the optical storage market. Around the world, its name is synonymous with innovation, quality, and unparalleled consistency. Its QS 9000, ISO 14001, ISO 9001, ISO 9002, and Six Sigma certifications prove RITEKÕs commitment to quality control.

Advanced Media is headquartered in Diamond Bar, California. For further information, call (909) 861-2269 or e-mail: info@ritekusa.com. The Advanced Media web site is located at: www.ritekusa.com.


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PR Contact:
Carol Warren
Antarra Communications
(714) 891-3660
cwarren@antarra.com