Redline Ops Changes the Course of Welding Distribution

Appleton, WI July 2007 - While being one on the largest online welding and power tool superstores, this service disabled veteran owned small business has not lost the small business feel. The company, Redline Ops, has continued to provide spectacular personal service to all of their customers, even in their continually growing state.

Jason Kossel, Redline Ops Owner, said: “Historically, our customer base was always aimed towards local business and government orders looking to purchase welders and welding equipment. But since the rise of the Internet, an adjustment of emphasis was obviously required. “So instead of just trying to market our traditional customers, we took the opposite track. We are working on concentrating on the specific needs of the market and looked outwards to see what processes the industry is using, what it needs in terms of products and what we can do to easily provide these products.” Redline Ops offers over 100 different welding and power tool lines including such name brands as Lincoln Electric, Miller Electric and Milwaukee Power Tools.

As a result of market research, two things soon became apparent – the greatest growth in welding product purchases, both in the UK and the US, is associated with online purchases and there is a shortage of companies that offer discounted pricing. “The problem is one of perception”, said Jason. “People are just getting into the convenience of purchasing their welding equipment online because they don’t associate buying a product that large over the Internet.”

Welding product and pricing research was not seen as an attractive task. However, much of the research is now done right from a desktop. The purchases made through Redline Ops are secure for payments and they ensure proper delivery methods. Fortunately, the large customer base allows for discount pricing to the end consumer without loosing the quality.

With the continued attitude towards change, the future looks bright for Redline Ops.

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If you would like more information about this topic and company, please visit www.redlineops.com or call 1-866-737-2664.

Contact Information:
Redline Ops LLC
3215 W. Lawrence St. Suite B
Appleton, WI 54914
(866) 737-2664
www.redlineops.com