Photographer, Bruce Peterson shoots for the Boston Police Department.

The BOSTON POLICE DEPARTMENT and HILL HOLLIDAY selected Bruce to help launch the nation’s first anonymous text tip line to help combat crime. Text messaging is highly relevant to the youth audience, and is deeply implanted into youth lifestyle. A pro-bono project, Bruce photographed police badges and various backgrounds combined with powerful messages such as, “You are Not Right to Remain Silent”, “Save an Endangered Species Young People”, “To Reduce Violent Crime Press Send” – effectively reaching a whole new audience of teens and young adults. THE WALL STREET JOURNAL featured Bruce’s imagery in an article on text messaging as a crime-fighting tool on July 2, 2007.

The BOSTON HERALD did a cover story on the campaign on June 15, 2007. Bruce is honored to be a vital part of the advertising campaign that will revitalize the Crime Stoppers program. Bostonians can see the campaign on bus shelters, train stations and police cars.

Bruce’s photography showcases brands and further promotes their marketing message, always clean, with attention to detail, delivering imaginative, engaging imagery. Known for his high attention to detail and technical expertise, Bruce also credits his success to his passionate team that collaborates with him on all projects. Their combined experience makes the process as smooth as possible from concept through post.

With a 20 year career as a photographer, Bruce Peterson specializes in conceptual, still life/product photography, excels at digital capture and manipulation, creating images that are artful, compelling and surpass the everyday. Bruce prides himself on delivering top quality images for his clients; his aim is to exceed client expectations. Clients include Rolex, IBM, Le Novo, Fidelity Investments, Price Waterhouse Coopers, EMC2 for agencies such as FCB, Bartle Bogle Hegarty, JWT, Ogilvy, Arnold, Mullen, Crispin Porter Bogusky and Hill Holliday.

For more information on Bruce, or view his portfolio, visit his website www.brucepeterson.com. For more information, or press inquiries, contact: Angela Krass/fotoprojx info@fotoprojx.com END

BOSTON HERALD: http://online.wsj.com/article/SB118334106678254898.html?mod=todays_us_nonsub