Opinions upon Tyres

Dublin, Ireland, July 9, 2007 – The recently initiated Internet portal tyres-betterdeals.com calls for more participation to complete its category for opinions on different types of tyres. The reason for that lies in the fact that the portal seeks to further elaborate the range of provided consumer opinions.

The site presents general information as well as current offers from the tyres market. Additionally, the developers implemented a separate section that contains consumer opinions concerning some tyres’ functionality. This is meant to provide visitors with an independent source of critique. Further, the developers are convinced that statements based on one’s own experience help to adapt bare facts to everyday happenings.

This kind of experience sharing was initiated during the test runs of tyres-bettedeals.com. Testers had found some difficulties in interpreting the technical data in the site’s other sections. As a result, the developers motivated these testers to describe their own experiences with some of the tyres that appear on the site. Consequently, the new section completes the others, showing the testers’ experiences with some types of tyres.

The first visitors’ feedbacks show that this way of opinion sharing helps consumers to comprehend the technical data presented. For instance, Mary Halligan wrote in an email to the makers of tyres-betterdeals.com: “I would never have thought that I could be interested or even an expert in car tyres. My husband is usually the one who is in charge with that. But two weeks ago, he was in a hospital, and I had a flat tyre. That was why I had no choice. Anyway, your site made it very easy for me. Thank you.”

Feedbacks like this one led the developers to the decision of amplifying the opinion section. Therefore, they ask consumers for any kind of personal experience related to tyres that appear on tyres-betterdeals.com. As the marketing department stated, this is the kind of advice consumers will rely on most in the future, since it is based on authentic stories rather than on theoretical reasoning.

One of the most recent creations by the network of vertical sites http://www.betterdeals.co.uk, the Internet search guide http://www.tyres-betterdeals.com forms an example of the network’s innovative consumer orientation. Active since the end of 2003, the network’s team of passionate Internet professionals pursues the goal of implementing an everyday guide to the constantly growing offer of electronically provided information, products, and services. In short, betterdeals.co.uk publicizes news on the Internet, serving markets that are as different as Italy, Spain, and France on the one hand and Germany, Holland, and the UK on the other. Resulting in 35 launches of new Internet portals in 2007 alone, betterdeals.co.uk is created and managed by Go Advertising Limited in Dublin, Ireland.

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