Swim ‘n Sport Opens Second New Jersey Store in the Shops at Riverside, Hackensack store features the hottest swimwear fashions for Jersey girls of all sizes

MIAMI, FL, July 9, 2007 – Swim ‘n Sport, the nation’s leading high-fashion swimwear chain, announced today it has opened its second store in New Jersey at The Shops at Riverside, a high-end mall which caters to the affluent suburban areas surrounding Hackensack. Earlier this year, the Miami-based company expanded into the New Jersey retail market with the opening of its Paramus Park store and plans to open additional stores in the tri-state area in the coming months.

“It’s no surprise that so many shoppers, including those from New York City, are drawn to New Jersey and in particular, The Shops at Riverside, for the mall’s upscale offerings minus the New York sales tax on clothing,” said Mark T. Sidle, President of Swim ‘n Sport. “It was a natural choice for our company to open our newest store at The Shops at Riverside and offer the latest swimwear from the country’s leading designer brands.”

According to Sidle, with the opening of the Swim ‘n Sport store at The Shops at Riverside on July 1, the company now boasts 35 stores spread across 13 states. “With each store opening, we strive to create the ultimate shopping experience for the savvy swimwear shopper,” noted Sidle. “We work with our architects early on to create an inviting interior, paying close attention to the lighting, color palette and selection of hardware used to display the merchandise. The end result is an easy-to-shop atmosphere that allows even the most fashion-conscious consumer to shop with ease.”

In addition to a plethora of swimwear styles from tankini, monokini and bikini, one-piece fashions and a full line of separates, Swim ‘n Sport also offers resort and sportswear catering to a variety of tastes and lifestyles along with accessories from sunglasses to sandals. “Next week here in Miami is the industry’s largest show and we’re excited to see what the designers will be showcasing so that we can bring the latest swimwear fashions to these affluent shoppers in all of our stores across the U.S.,” added Sidle.

About Swim ‘n Sport
Established in 1954, Swim 'n Sport is the nation’s leading high-fashion swimwear chain operating 36 stores in Arizona, Colorado, Florida, Georgia,, Louisiana, Maryland, New Jersey, North Carolina, Ohio, South Carolina, Tennessee, Texas and Virginia. Swim ‘n Sport caters to the junior, contemporary and missy shopper with swimwear from more than a dozen designer labels and 30+ brands, including Michael Kors, Calvin Klein, Ralph Lauren, Gottex, Anne Cole, Trina Turk, Body Glove, La Blanca and Rampage. Swim ‘n Sport is the one-stop-shopping vacation headquarters featuring resortwear, sportswear and a variety of sandals and accessories for the sun enthusiast. For those seeking to shop in the comfort of their home, visit www.swimnsport.com for an on-line catalog and additional information.