Yamodo On Course With Celebs; New Game Makes Cut As Top Gift For Golf Championship

Lake Tahoe, CA - (July 8, 2007) – Yamodo is atop the leader board as the new game receives top celebrity endorsement courtesy of the players at the 18th Annual American Century Celebrity Golf Championship.

Yamodo, the new game from Idea Storm Products, was chosen by organizers representing nearly 80 athletes and entertainers who are playing in the NBC-TV nationally televised tournament, to be the game of choice when they look for casual entertainment and relaxation with each other and their families when they are not on the course.

This year's week long Annual American Century Championship will be played at the Edgewood Tahoe, the south shore of Take Tahoe in Nevada from July 10-15. With a purse of $600,000 and network television exposure of the final round, it’s the most prestigious and richest celebrity tournament in golf. This year the 54-hole tournament for current and former professional athletes and entertainers includes Michael Jordan, Ray Romano, Charles Barkley, LaDainian Tomlinson, Chris Tucker, John Elway, Donald Trump, Matt Lauer, Stone Phillips, Mario Lemieux, Jerry Rice, Jason Kidd, Dan Patrick, and Emmitt Smith among many others.

Nancee Borgnine, daughter of Academy Award-Winning Actor Ernest Borgnine, is Vice President of Marketing for Hollywood Connections, the company that prepares samples and demonstrations for all of the requested products and services for the celebrities at the event. Nancee said, “Personally I was not aware of Yamodo until I received the request from some of the players. I asked for a sample from the company and upon playing it, was immediately hooked. I can see why so many people wanted it here for the event. Yamodo is ideal for all of the celebrities and their families to play whenever they are not on the course. It is so much fun.”

Bill Phelps, co-creator of Yamodo, and “Chief Imaginator” of Idea Storm Products, makers of Yamodo, said, “We didn’t set out with a strategy to get Yamodo famous with the stars, but it sure is wonderful when it happens. It certainly helps sales. Celebrities usually have the power and money to get the best of everything, so when they came to us to get Yamodo, it was a glowing endorsement. We are honored to be working with Hollywood Connections and the American Century Celebrity Golf Championship.”

Yamodo! (MSPR $16.95, for two or players ages 6 and up) breaks all the rules of traditional games. It quickly and easily inspires creativity and the use of your imagination. To play, each person selects a card. Players must use their imagination to draw and define the made-up word that is written at the top of the card. To help spark the imagination and take away any drawing anxiety, each card has the start of an existing doodle for players to add too. On each pass, a player draws something on the card and writes part of their definition. The cards become increasingly outrageous as players pass the card around for others to build on, resulting in new definitions and unimaginable drawings created by the group.

“Yamodo! is different from many other games because instead of focusing on an individual winner, it focuses on stimulating the imagination and on creative collaboration,” Phelps explained. “The social interaction that allows for some of the most bizarre definitions is not only refreshing, but a welcome change in the world of ‘winner-take-all’ games. And we encourage people to upload their original creations on yamodo.com for all to see. I wonder if we’ll receive an original Yamodo entry from a round featuring Dan Quayle, Charles Barkley, and Jack Wagner.”

For more information about Yamodo, visit www.yamodo.com. For more information about The 18th Annual American Century Celebrity Golf Championship, please visit www.tahoecelebritygolf.com.