Riggs Construction and Design Wins Marketing Excellence Award

July 9, 2007: KIRKWOOD, Mo. – Riggs Construction and Design recently received a Marketing Excellence Award from the St. Louis American Marketing Association for its “Yes I Can!” campaign. The campaign was designed to motivate and inspire homeowners to think positively and say “Yes I Can!” to remodeling.

“Homeowners have a fear of remodeling because it is often associated with stress and expense. The “Yes I Can!” campaign inspires homeowners to create homes that work for their lifestyles,” Amie Riggs, Vice President and Sales & Marketing Manager of Riggs Construction and Design, said.

“Yes I Can!” markets distinct remodeling products to homeowners based on the specific needs of their homes and neighborhoods. Furthermore, localized advertising, special events, and community related PR have helped build community presence and establish the firm and its reputation.

The St. Louis Chapter of the American Marketing Association gave awards in four separate categories; event, non-profit, small company and large company, based on each firm’s ability to meet a specific marketing challenge with a strategic plan and objective. Winners were selected on the success of these campaigns through measurable metrics.

As a result of the campaign, Riggs Construction and Design saw their sales grow by more than 23 percent - exceeding the established goals.

For nearly 50 years and three generations under family leadership, Riggs Construction and Design has empowered homeowners to create perfect home lifestyles through remodeling. Riggs has implemented a thorough design process that maps out a remodeling project from start to finish, and manages all selections, budgets and decisions, empowering homeowners to say “Yes I Can!” to remodeling. The Kirkwood-based company has received numerous awards including Homer Awards from the Home Builders Association of St. Louis and the Remodelers Hall of Fame from Remodeling Magazine. For more information, visit www.riggsconstruction.com.

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