THE NEW ALLUMONDE™ RING: A GIFT THAT GIVES BACK THIS HOLIDAY SEASON

New York, NY (July 2, 2007) ¡V Buying holiday gifts for co-workers and employees perplexes companies around the world every year. DESIGN 21: Social Design Network is introducing a brand new gift idea for corporations, a gift idea that helps employees give back this holiday season: the Allumonde„§ ring. This sleek, new ring, designed by renowned designer Richard Hutten, is making a big difference for non-profits and crucial causes throughout the world. Since October the ring has raised more than $90,000 for charities across the globe.

As this holiday season approaches, corporations can purchase the new ring through a special wholesale program and make a donation in every employee¡¦s name to a charity the company supports. The Allumonde ring, available for men, women and kids, directs 19% of the proceeds to a non-profit of buyer¡¦s choice, and an additional 2% to UNESCO (United Nations Educational, Scientific and Cultural Organization).

Allumonde rings are available for purchase by companies for just 50% of the retail price. The ring is available in five different types of metal: Stainless Steel, Black Titanium coated Stainless Steel, Gold Titanium coated Stainless Steel, Sterling Silver and 18K Gold, as well as the children¡¦s rings which come in packages of six in brightly colored acrylic.

The adult Allumonde Ring can be personalized by engraving the company name or logo on the side.

Pricing structures are as follows:

Ring Type Retail Company Wholesale (50% off)
Kid¡¦s Acrylic $25 $12.50
Stainless Steel $35 $17.50
Black Titanium coated SS $55 $27.50
Gold Titanium coated SS $65 $32.50
Sterling Silver $85 $42.50
18K Gold $2,500 $1,250

All prices listed above are per ring. Children¡¦s rings come in sets of 6.

For more information, or to purchase rings for your company, please contact Andrea Jean, (212) 956-4438 x145, jean@design21sdn.com.

About DESIGN 21: Social Design Network
DESIGN 21: Social Design Network is a joint venture of Felissimo and UNESCO. This new initiative was started to promote better design for the greater good. It is the first online community supported by UNESCO. To date, the network includes more than 8000 members from around the world and nearly 100 members in its Non-profit Network. These organizations benefit from the sales of the Allumonde ring, as well as the online community of socially conscious individuals from around the world. www.design21sdn.com

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